At the American Cancer Society, we’re leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
***This is a remote position and can be home-based anywhere in the U.S.***
***Candidates must be as comfortable in front of the camera as well as delivering content with quick turnaround. Spanish language skill is a plus.***
The Digital Specialist will support and/or be responsible for managing and executing social campaigns with the goal of increasing engagement, and followership for the American Cancer Society. They will do this by developing content that is compelling and supports ACS brand initiatives, managing content calendars, and by leading or supporting key social campaigns across a variety of channels. They will be a social media native who is comfortable on well-known and emerging platforms and be a creative force to help create content for those channels. We are looking for a go-getter who is curious and passionate about the social and digital landscape.
Ultimately, this role will be successful by driving brand relevance through impactful content and cultivation of consumer relationships in the social space.
MAJOR RESPONSIBILITIES
- Develops quick-turn ad hoc content pieces – Video/GIF/Static and Copy – for use across key social channels in alignment with brand and platform best practices.
- Conceptualizes and creates engaging content across social media channels that helps bring the American Cancer Society mission to life.
- Presents ideas to the team and implements new concepts for creating graphic visual content in line with the organization’s goals.
- Keeps track of social trends and determines the best way to craft relevant and valuable posts for different social media channels.
- Content capture, graphic design, copy writing, photo editing, and video editing to optimize content for social platforms. Strong video editing skills are preferred.
- Collaborate with the broader media team to ensure creative best practices and cohesive storytelling.
- Assists with content review process, consolidating feedback and ensuring edits are incorporated in content process.
- Supports the Director of Media Content Strategy with internal partners, external partners/vendors and key stakeholders on a project basis.
- Helps coordinate external agency and internal resources to ensure projects run smoothly and efficiently.
- Develops content POV on social media/industry influencers and may make influencer outreach if necessary.
- Help develop and present training materials and information on content best practices for the organization.
- Work with the broader Media team to define and track KPIs and provide recommendations on how to improve content performance.
- Influences the social media content calendar by staying current with industry trends and best practices in both social and digital spheres.
- Comfort and ability to be on camera for content on channels such as TikTok and Instagram Stories.
KNOWLEDGE/SKILLS
Bachelor’s degree.
1-3 years social media/content creation experience
Strong copywriting and design skills
Demonstrates Marketing Competencies:
- Manages ambiguity – Operates effectively, even when things are not certain, or the way forward is not clear.
- Collaborates – Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus – Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation – Creates new and better ways for the organization to be successful.
- Plans and aligns – Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results – Consistently achieves results, even under tough circumstances.
- Builds effective teams – Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose – Paints a compelling picture of the vision and strategy that motivates others to action.
Other Skills:
- Utilizes extensive marketing knowledge to be able to come up with the most appropriate content for a specific target audience.
- Previous TikTok/Instagram Reels content creation experience
- Can create a clear path when one isn’t provided. Operates effectively, even when things are not certain, or the way forward has not been identified.
- Maintains a customer focus to deliver the most compelling work.
- Creates new and better ways for the organization to be successful and presents them with influence.
- Plans and prioritizes work to meet commitments aligned with organizational goals.
- Consistently achieves results, even under tough circumstances.
- Works well within a strong-identity team while applying their diverse skills and perspectives to achieve common goals.
- Is able to develop compelling visions and strategies for programs s/he leads.
- Previous experience with Adobe Photo Shop and Premier Pro is preferred.
SPECIALIZED TRAINING OR KNOWLEDGE:
- Deep understanding of the social paid media space.
- Design skills
- Copywriting skills
- Experience working with social media influencers
- Creative thinker
- Attention to detail
The starting rate is $48000 to $60000 annual. The final candidate’s relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education. APPLY HERE