Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia.
VISION
Finalsite will transform the way school communities engage with their schools.
SUMMARY OF THE ROLE
The social media and content specialist is responsible for attracting leads, growing the online community, and engaging with clients across all public social media channels for Finalsite. An individual contributor reporting to the sr. content marketing manager, the social media and content specialist is a creative and analytical thinker who plans, maintains, and executes strategic social media posts and interactions that support the Finalsite brand and business goals.
Finalsite’s social media and content specialist is a vital member of the demand generation team and supports the growth of Finalsite’s online audience. The ideal candidate will be a high-energy, creative, and hard-working team member with a strong understanding of social media best practices, as well as the ability to create engaging and informative content that resonates with the Finalsite’s target audiences.
LOCATION
100% Remote – Anywhere within the US
RESPONSIBILITIES
- Plan, create, post, and monitor Finalsite’s organic social media presence, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and additional channels that may be deemed relevant, as needed, based on industry best practices.
- Create, manage, and implement a daily social media calendar that incorporates promoting our blog content, products and solutions, employees, clients, events, case studies, and more.
- Become our in-house social media expert who feels comfortable presenting on webinars or at workshops on “all-things-social,” occasionally writing relevant blogs and participating in speaking engagements as needed.
- Engage in social listening about our company, competitors, and/or industry.
- Report on social media performance and execute improvements to our strategy.
- Assist with creating multimedia marketing materials such as blogs, videos, ebooks, presentations, and more.
- Perform other content marketing-related duties as assigned.
QUALIFICATIONS AND SKILLS
- A bachelor’s degree in a related field
- 1-2 years of experience in social media marketing
- Excellent written communication skills
- Proficient in social media scheduling platforms
- Comfortable creating graphics in Canva
- Preferred: 1-2 industry certifications in social media and/or inbound marketing
- Preferred: Experience in social scheduling and analytics tools
- Able to react and adjust quickly to changing conditions.
- Strong customer focus with the ability to maintain effective working relationships internally and externally and relate well to people from diverse groups.
- Ability to work in a fast-paced environment and juggle multiple priorities.
- Solid problem-solving skills with the ability to think quickly and creatively when required.
- Solid listening, organization, attention to detail, and priority-setting skills.
- Ability to work and produce in a team environment when required as well as being able to work without supervision.
RESIDENCY REQUIREMENT
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.