As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
At the American Red Cross, your uniqueness can shine!
WHAT YOU NEED TO KNOW ABOUT THE JOB:
Reporting to the Director of Social Engagement, the Social Engagement Specialist will develop and execute a wide range of compelling social-first content to promote the mission of the Red Cross. The successful candidate for this position will have a background in social media content creation and strategy, a penchant for creativity, an eye for detail, strong project management skills, and a passion for testing out the latest social technologies.
The selected candidate will work 100% remotely from home and can be located anywhere in the United States with a preference to work a Central or East Coast schedule. This position sometimes requires irregular or extended hours, especially during disasters or other emergencies.
WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):
• Create forward-thinking social media content for our national American Red Cross social media accounts.
• Serve as the primary point of contact for Training Services, Diversity & Inclusion, Volunteer Services, Youth Involvement, and Archives, helping them translate their initiatives and business goals into engaging social-first content.
• Serve as the team’s primary community manager, which includes overseeing the social customer care strategy, maintaining the blog, monitoring and responding to comments on our national social media accounts, and managing a social customer care contractor.
• Oversee the team’s social care volunteer program and Facebook group moderators, including recruitment, training, and day-to-day management.
• Work with the Social Engagement team and its contacts throughout the organization to support social media strategy for national campaigns.
• Track performance of social content and campaigns to inform strategy.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as subject matter expert by providing trainings and guidance to regional communicators and project stakeholders.
PAY INFORMATION: The annual salary range for this position is $65K – $72K. We do not offer an annual bonus for this role. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. **We will review specific salary information at the time of phone screening based upon your location & experience.**
Scope: Individual contributor that works under limited supervision. Apply subject matter knowledge. Capacity to understand specific needs or requirements to apply skills/knowledge.
Qualified candidates must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.
WHAT YOU NEED TO SUCCEED (required/minimum qualifications):
• Bachelor’s degree in communications, journalism, marketing or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style
• Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
• Candidate must be a strong content creator with a proven track record of producing compelling and engaging content, and strategizing around social media platforms, including TikTok, Instagram, Twitter, Facebook, and LinkedIn. Experience producing social video, as well as experience managing accounts with Sprout Social, or equivalent social media software, is a must.
• Proficiency in using data to drive strategy around content strategy, including content performance, as well as audience and channel behaviors.
• Understanding of SEO principles and how to apply them to creating and disseminating quality content.
• Experience with WordPress website management preferred.
• Familiarity with and commitment to the Red Cross mission.
• Candidate must have the ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment is essential.
* Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
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BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work, retirement, getting healthy and more. With our resources and perks, you have amazing possibilities at the American Red Cross to advance and learn.
• Medical, Dental, & Vision Plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with up to 4% Match
• Paid Family Leave
• Employee Assistance Programs
• Disability and Insurance: Short + Long Term
• Service Awards and Recognition