Role Overview:
We are seeking a dynamic and experienced Senior Writer to join our Creative Marketing team to lead our content strategy and creation. This role involves crafting compelling and effective marketing content that aligns with McAfee’s brand voice and drives meaningful growth, engagement and retention with our products. The ideal candidate will have a proven track record in content creation and editing for marketing.
This position is remote (United States based), with some travel to major San Jose and Dallas hubs. We will only consider candidates currently in the United States and are not offering relocation assistance.
Key Responsibilities:
- Content Strategy: Develop and execute on a content strategy that aligns with growth objectives and each stage of the customer lifecycle.
- Content Creation: Develop engaging and persuasive content for marketing channels including brand and performance marketing, blog posts, email campaigns, social media updates, product descriptions, and more.
- Editing and Proofreading: Review and refine content created by team members to ensure clarity, consistency, and adherence to brand guidelines.
- SEO Optimization: Incorporate SEO best practices into content creation to enhance visibility and search rankings.
- Research: Conduct thorough research to ensure content accuracy and relevance, staying updated on industry trends and consumer interests.
- Brand Consistency: Maintain a consistent brand voice and style across all marketing materials.
- Performance Tracking: Monitor and analyze content performance metrics to inform and optimize future content strategies.
- Collaboration: Work closely with the marketing team, product managers, designers and cross-functional teams to develop content that supports marketing campaigns and product launches.
Experience:
- Experience creating content for diverse marketing channels, including acquisition and retention marketing campaigns, consumer websites, social media, email, and print.
- 7+ years of experience in content writing, editing, or a related role, preferably within the technology or cybersecurity industry.
Skills:
- Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Strong understanding of SEO principles and content optimization techniques and best practices.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency in using content management systems (CMS) and marketing tools.
- Experience managing copywriters.
- Experience in a fast-paced, deadline-driven environment.
Industry Knowledge: Familiarity with cybersecurity topics and trends is a plus.
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Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We’re serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $95,890.00-$157,540.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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