Lead the next era of Babylist’s social, shaping a bigger, sharper, more connected presence as the brand scales fast. If you’re a TikTok-native strategist who can also pick up a phone and shoot same-day content, this role puts you in the driver’s seat.
About Babylist
Babylist is a leading registry, e-commerce, and content platform for growing families, reaching millions of shoppers each year. They’re remote-first across the U.S. and Canada, and they meet in person twice a year to strengthen team relationships and collaboration.
Schedule
- Remote (United States)
- Remote-first with in-person meetups twice per year (company-wide and department)
- Fast-moving social environment with real-time trend response and cross-functional collaboration
What You’ll Do
- Lead a strategic overhaul of Babylist’s social presence, raising the bar on content quality, cultural relevance, and performance
- Own TikTok creatively and strategically: trendspotting, creator collaboration, hands-on content creation, and performance optimization
- Build community and drive engagement through thumb-stopping content that meets parents and parents-to-be where they are
- Partner across PR/influencer, brand partnerships, acquisition, editorial, and creative to align messaging and amplify campaigns
- Set, track, and report KPIs, using data to make smart pivots and communicate impact
- Use AI and emerging tools to improve workflow efficiency, trend forecasting, and performance insights
- Respond quickly to trends, conversations, and feedback with empathy and strong judgment, escalating sensitive issues appropriately
- Turn audience insights (DMs, comments, cultural signals) into content that strengthens trust and loyalty
- Help define scalable systems and resourcing for the future of Babylist social
What You Need
- 8+ years of social media experience for a consumer brand with 500k+ followers
- Deep expertise across Instagram, Facebook, Reddit, and especially TikTok
- Proven ability to scale social programs, grow audiences, and deliver measurable results
- Hands-on creator experience (storyboard, film, edit, optimize short-form video)
- Strong creative judgment and trend fluency, including knowing what not to chase
- Analytical mindset and ability to translate insights into action
- Experience bringing branded content and partnerships to life on social
- Strong communication skills in fast-paced, high-stakes moments
- Deep empathy for the pregnancy and early parenthood audience
- Comfort using AI tools to amplify creativity and improve performance
Benefits
- Salary range: $150,230–$180,317
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend for home office setup
- Perks supporting physical, mental, and emotional health, plus parenting/childcare and financial planning
This is not a “post and pray” role. It’s strategy + taste + speed, with real brand influence.
If you can lead with data and still make people feel something in 1.7 seconds, jump on it.
Happy Hunting,
~Two Chicks…