WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Senior Product Designer, Growth
Who we are
The WeightWatchers Product Design team is passionate about the positive impact we see in our members’ lives, and believe our work is important. We craft experiences across our prospect and member touch points—from the guest site, to our member apps, and to the tools our coaches use in workshops. Our purpose is to craft user experiences that facilitate weight loss through science-backed behavior change via intuitive, inclusive, and empathetic tools and support.
The Growth & Acquisition team is at the leading edge of testing/optimization and revenue growth for a legacy brand going through a digital transformation. This team sets the scope of our cross-functional growth strategy by owning all acquisition funnels, eComm, account management and organic growth/viral acquisition. Our Growth Product Designers take a multi-disciplinary approach centered around ideating and implementing product changes that build virality and growth into the fabric of the product. The growth design team collaborates with engineers, PMs, researchers, marketing and leadership to create experiences that drive acquisition, adoption and retention.
What you will do
We are looking for a Senior Growth Designer passionate about solving complex problems and building creative, high-impact solutions that change the lives of our users. You’ll work closely with fellow designers, engineers, PMs, researchers, and leadership to understand opportunities and problems, devise and test solutions, and implement a wide variety of beautiful and functional experiences for our users.
This work sits on a team singularly focused on driving acquisition on WW.com and within the WW app. You will use your talents to elevate the experience and design direction of the site and app through strategic story-telling, data-driven experimentation, and pushing-the-boundaries ideation.
You’d be a good fit if: You are inspired by the digital experiences on your phone whether it’s a social media platform, game, wellness app, or online store. You use your phone to buy groceries, watch videos, connect to your smart home, and pay bills. You are ok with being outside of your comfort zone at times. We test a lot and we test often so we are committed to exploring while still being true to our branding. You are not precious about your designs, instead eager to learn and push on what works.
Key Responsibilities
Working collaboratively with product and engineering, as well as with other partners, you’ll be tasked with understanding the behaviors, motivations, and goals of our members. Leveraging user research, analytics, and A/B testing, you will deliver an integrated and intuitive experience that is easy to learn and delightful to return to.
Furthermore, you will:
- Own design and collaborate with crew members for a specific product experience
- Create high-performance designs that solve both user needs and hit business goals
- Contribute to team planning and rapid experimentation strategy
- Create UX flows, wireframes, prototypes, and pixel perfect UI
- Facilitate and participate in research, workshops and brainstorming sessions
- Partner with engineers to bring designs to life
- Create constant iterative improvements based on A/B testing data and user feedback to provide qualitative and quantitative insights to drive decision making
- Navigate between greenfield exploration and tactical, iterative designs
- Present designs to leadership and cross-functional teams, with clear design rationale
Who you are
- 4-6+ of years experience designing world-class, customer-centric, consumer-facing apps and web experiences
- An impressive portfolio demonstrating your problem solving process, ability and work that drives results
- Fluency in Figma design and prototyping
- Experience working closely with PMs and engineers, and being the team’s champion and voice of the user when creating a feature
- Knowledge and application of conversion rate optimisation
- Knowledge of marketing and growth strategy
- Knowledge of user psychology and storytelling
- The ability to understand and systematically unpack complex problems, identify opportunities, and turn that into actionable plans
- Strong work ethic, self-motivation, and the ability to prioritize multiple work streams in a fast-paced agile environment
Personal Characteristics
- You believe in craftsmanship and create elegant and compelling designs
- You thrive best when helping to define the requirements, not just translating them into design
- You facilitate and draw the best design ideas from teammates
- You know what details matter at each stage of the product life cycle, and how to involve engineers at the right time to get the fit and finish right
- You develop strong relationships with product managers, developers, writers, and business partners
- You have a deep sense of the company’s business model and what will move the needle
- You are able to navigate between greenfield exploration and tactical, iterative designs
- You are curious about and care about helping others thrive, be they coworkers or customers
Base salary may vary depending on, but not limited to: skills, experience, and location. Base Salary – $130,000-160,000/yr
WW is a global wellness and technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. APPLY HERE
