Overview
PLACEMENT TYPE:
Temporary
SALARY (USD):
$58-$64 Per Hour
START DATE:
11.27.2023
This is a fully remote opportunity. Contract is full time (40 hours per week) and will end around May 8, 2024.
Are you eager to build a better internet? Join the North American marketing team as a contract Senior Paid Media Marketing Manager. We are looking for someone who is passionate about audience-centric paid media strategy and execution. The ideal candidate has a deep understanding of paid media planning, execution, and measurement and will use their experience to help maximize our learning. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They excel in analyzing data, understanding consumer insights, and connecting these to business narratives. This is an individual contributor role reporting to our North American Director of Marketing Performance.
What You’ll Do
● Own the paid media/performance strategy and implementation across channels for our North American markets with a focus on shifting consideration and driving measurable growth among our target audiences
● Own the paid media/performance strategy and implementation across channels for our Global Growth Program markets with a focus on driving ROI neutral growth
● Operationally lead paid media campaigns from creative and agency briefing to reporting and insight generation
● Collaborate with our performance marketing agency to ensure agreed business goals and objectives are met
● Operate cross-functionally with internal and external teams such as product marketing, creative studio, data science, and marketing operations
● Manage the paid media budget and provide input for forecasting of business KPIs
● Track, analyze, and report regularly on campaign performance across channels using a variety of data sources and metrics. Translate key findings for use in future campaigns
● Share the latest industry trends and new technologies with the team and create actionable insights from them
Your Professional Profile
● 4+ years experience in digital strategy planning with expertise in marketing throughout the funnel
● Strategic mindset that can grasp the big picture while diving deep into data sets to draw conclusions and next steps
● Experience operationalizing & implementing digital marketing programs – process and attention to detail/organization are second nature to you
● Deep understanding of the digital media landscape in North America
● Strong ability to rapidly build collaborative relationships with internal stakeholders and external vendors
● Well-versed in digital marketing analytics, consumer audience insights and connecting them into business narratives
● Self-starter with high level of ownership and pro-activity
● Experience in managing vendors and agencies
● Excellent communication and presentation skills in English
● A passion for numbers, understanding of key metrics, and an ability to translate performance into reports showcasing campaign learnings
● Experience working in and with global, cross-disciplinary teams in a remote environment