- insights, and opportunities within various media channels to optimize media spend and performance.
- Manage and negotiate media buying, ensuring optimal placement and cost-efficiency while exploring new opportunities for client growth.
- Collaborate with internal teams and external partners to ensure seamless execution of media strategies and alignment with broader marketing goals.
- Craft compelling narratives and present strategic plans to clients using slide presentations, articulating the value and expected outcomes of proposed media strategies.
- Monitor campaign performance, providing regular analysis and reports to stakeholders, and adjusting strategies as necessary to achieve campaign objectives.
- Stay abreast of the latest developments in media channels, technologies, and industry best practices to maintain a competitive edge and offer innovative solutions to clients.
- Mentor junior team members, sharing knowledge and best practices in media planning and buying.
Requirements
To be successful in this role you will have:
- Prior experience working as an employee of an Advertising is required.
- Minimum of 5 years experience in media planning in an Advertising agency environment.
- Demonstrated proficiency in media planning and analytics tools, like Comscore, Quantcast and/or Kantar.
- Demonstrated ability to develop and execute successful media strategies across a variety of channels, including programmatic, social, DOOH, connected TV, and search.
- Strong analytical skills, with a proven ability to use data to inform media strategies and decisions.
