Future is looking for a Senior Ecommerce Manager check out the requirements for the position below.
Job Summary & Purpose
You will be responsible for the management (alongside the Head of Digital Optimisation) and growth of the primary digital channel to market (www.MagazinesDirect.com) and also to develop other digital channels to market that compliment the consumer strategy.
You will work with the Consumer Marketing Director to devise, develop and implement an appropriate marketing and development strategy in order to deliver a customer-orientated and cost-effective route to acquire print, digital and bundle subscribers, and sell single issues and other related items across multiple verticals.
You will also line manage your direct reports to achieve channel objectives and performance.
Key role responsibilities
- Work with the Consumer Marketing Director to set the overall strategy and objectives for the MagazinesDirect.com site and team
- Work closely with the acquisitions, retention and content teams to plan acquisition and campaign activity to drive traffic to the site
- Create a future product vision for subscriptions, events selling, content and merchandise defining a roadmap, increasing revenues and ensuring this remains in line with changing business goals
- Manage and maximise opportunities to increase targeted traffic to the site through a variety of channels including; affiliates, PPC, SEO, brand sites, email, display etc. to ensure they deliver a demonstrable ROI & compliment our overall go to market approach
- Lead new product inventory initiatives from conception, completion and bringing to market, working closely with Brand Directors to assess ideas, demand, potential ROI and post-completion success
- Actively develop, bring to market and manage other digital channels which extend our consumer reach and bring new customers to Future
- Work with the Head of Digital Optimisation to brief project or development requests internally/externally and assess ROI.
- Continually refine and optimise the customer experience through to purchase, to improve conversion rates via A/B testing and other UX practises.
- Monthly eCommerce update for Directors and ad-hoc weekly update for subs team
Requirements
What do I need to succeed?
- Experience of working within a previous e-Commerce management channel role
- Commercially aware (profitability, ROI, LTV)
- In depth knowledge of digital marketing channels & experience of content management systems
- Previous experience using web analytics and other tools to identify opportunities for improvement
- Excellent communication skills
- Creativity and problem solving skills
- Excellent organisational skills and good attention to detail
- The ability to work well as part of a team
- Drive, motivation and enthusiasm
- The ability to meet deadlines and work under pressure
- Budget awareness and good business sense
- Forward thinking
- Experience of managing a team
- Proven ability to deliver excellent results
- Educated to degree level
Desirable
- Experience of working within a Subscriptions related role within the publishing industry
- Related professional marketing qualifications
- Degree in a marketing related area
Benefits
What will I get in return?
As well as our standard benefits, we have a number of awesome perks available to our staff including:
- Unlimited paid time off (yes you read that right!)
- A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
- Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
- Regular staff socials arranged by our wonderful Employee Community & Culture committees
- Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues