About the Role
As a Marketing Senior Data Scientist at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, and interpersonal skills to drive a variety of high-impact projects. You will embed directly with a growth marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.
Responsibilities
- Provide a full suite of analytical support including analyzing user behaviors, identifying the target audience, campaign performance measurement, budget forecasting to marketing partners
- Identify opportunities and provide recommendations to optimize individual campaign as well as marketing channel mix
- Design and analyze experiments and other tests for causal inference
- Partner with MarTech stakeholders, PM, engineers, etc. to help scope new features, e.g., optimize performance via TV audience expansion, improve SEM auto-bidding
- Develop topic area expertise, e.g., campaign measurement, A/B testing, customer segmentation, targeting optimization
- In collaboration with cross-functional partners, build new solutions and capabilities to scale growth marketing
- Contribute to our team and company data culture through accessible data table design and maintenance
- What you’ll need
- If you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.
- 5+ years of marketing data science/analytics experience
- Familiarity with digital marketing and experience with campaign measurement and performance optimization
- Experience with running channel incrementality tests and building Marketing Mix Model
- Passion for problem-solving, critical thinking, and data analytics
- Sharp business judgment and the ability to see past the noise
- Strong communicator, attentive listener, and compelling explainer
- Expert in SQL, proficient in Python or R, proficient in Data visualization such as Looker, LookerStudio or Tableau