Senior Content Marketing Manager

We’re looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You’ll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an “Editor-in-Chief,” you’ll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.

This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You’ll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.

This position is not eligible to be performed in Hawaii.

What You’ll Do

  • Lead content creation: Research, interview subject matter experts, and develop relevant, compelling content; you’ll lead the creation of primary and derivative assets across our buyers’ journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programs
  • Manage content lifecycle: Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you’ll have a dedicated content budget to hire a team of content contractors to help scale yourself
  • Be an editorial powerhouse: Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studies
  • Optimize content flow: Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voice
  • Collaborate for success: Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insights
  • Be a proactive project manager: Set timelines, coordinate with partners, and source creative resources when needed
  • Champion brand standards: Adhere to brand guidelines and become a fluent spokesperson for Modern Health’s mission

Who You Are

  • Proven content expert: 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcare
  • Skilled storyteller: History of high-performing tech content creation (marketing, journalism, communications, etc.)
  • Detail-oriented multitasker: Exceptional writing, editing, organizational skills, and the ability to juggle projects
  • Strategic thinker: Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personas
  • Collaborative and insights-driven: Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimization
  • Tech-savvy: Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and