Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, Depop, or Elo7 you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human
Job Description
What’s the Role?
Etsy’s CRM team is responsible for the strategy, roadmap, data integration, production, deployment, and analysis of marketing campaigns. These campaigns help more than 40 million buyers worldwide find and purchase the perfect item on Etsy and provide over 6 million sellers with the support they need to continue to grow their business on Etsy.
We’re looking for a Seller Email & Push Marketing Manager to join the CRM team to reach our sellers and deliver the tools and education that help them manage their small businesses. As a Seller Email & Push Marketing Manager, you will build personalized customer experiences through the email and push channel, including using automation to target the right customer at the right time in the lifecycle to enable their success as a seller on Etsy. We are looking for someone who is excited by the prospect of improving channel marketing through user segmentation, data-driven automation, content optimization, and product improvements.
This is a full-time position and reporting to the Director, Seller CRM and the base salary range will be 91,000.00-119,000.00 USD USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.
What does the day-to-day look like?
- Drive and lead Seller Email and Push marketing, developing the roadmap and prioritizing CRM programs to deliver on seller goals through continuous iteration and experimentation with a cross-functional team.
- Co-create channel tactics including planning and developing our marketing calendar in alignment with core stakeholders delivering and leveraging insights to improve the performance of campaigns and overall Etsy customer experience.
- Work with our Database Marketing team to target key seller cohorts with personalized messaging and content at scale
- Execute longitudinal and multi-variant testing across multiple audiences and launch experiments to optimize the channel performance with a focus on meeting or exceeding CRM goals, including seller growth.
- Use HTML and Braze to build and deploy email and push campaigns, and triggers and experiments to briefs and specifications. This may include: Building HTML templates with personalized content and / or Braze Canvases
- Delivering and maintaining analytics reporting that measures the performance of each campaign on a daily, weekly, monthly, and annual basis.
- Continuously improve processes and efficiency to ensure the team remains agile and responsive to the business.
- Sharing daily and weekly updates on your work and your progress towards goals.
- Occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law.
Qualifications
Qualities that will help you thrive in this role are:
- 5+ years direct marketing experience with proven success in executing highly targeted email and push marketing programs in a fast-paced environment.
- You have built sophisticated multi-channel strategies, experimentation roadmaps, and have strong technical experience in Marketing Automation Platforms and third-party email providers (Braze preferred), especially orchestrating omni-channel messaging journeys.
- Organized, efficient, and inventive leadership with advanced problem solving skills, outstanding attention to detail, effective communication skills, and excellent time management abilities.
- Accountability to deliver high quality work and are proactive to share new ideas with peers and leadership.
- CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
- The basics of data segmentation and data attribution
- Some SQL knowledge is required.
- Intermediate HTML skills
Additional Information
What’s Next
If you’re interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you’d like. As we hope you’ve seen already, Etsy is a place that values individuality and variety. We don’t want you to be like everyone else — we want you to be like you! So tell us what you’re all about.