The Quality Assurance Specialist is responsible for reviewing, suggesting, and improving all the email marketing campaigns, flows, and SMS ensuring their highest quality is being delivered.
To be successful in this role you need to have exceptional knowledge of English grammar, spelling, and punctuation. In addition, being detail-oriented will be your key to success, as you will be checking the overall quality of the items before they get published (links, copies, products, etc.).
What you’ll be working on:
Conducting Quality Assurance review processes on all email marketing deliverables (Email Templates, Popups, Email Campaigns, Email Flows, and SMS) ensuring consistency and coherence in terms of branding, products, copy, target groups, etc.
Reviewing and editing the copies in terms of grammar, spelling, and punctuation while making sure the content is clear and in line with the Campaign and Flow Briefs
Reviewing Campaign and Flow Calendars as well as different strategic audits to ensure compliance with the overall email marketing strategy
Checking all technical setups of Campaigns and Flows before the launch, to ensure the strategy is followed as well as deliverability and targeted audience
Setting up and scheduling Campaigns and Flows
Ensuring that all the client standards are met in terms of quality and client-specific requests
Making recommendations for any possible improvements related to email marketing deliverables
Must-haves and nice-to-haves:
Advanced English, both written and spoken
A Bachelor’s degree in English would be an advantage
Previous experience as an Editor, Proofreader, English Translator, or similar would be considered a plus
Background in digital marketing will be regarded as an added advantage
Previous experience in Copywriting or Content Creation is preferred but not required
You are someone who:
Has exceptionally high attention to detail — you always double-check everything you do, and you make sure to follow the guidelines
Is highly inquisitive — a person who asks ‘What if’ to better understand the services or the requirements; someone who wonders what will happen if different things are done, as that is how defects are found and problems and solutions identified
Is very thorough — obsessed with double-checking everything, testing, and making sure everything works properly
Is diplomatic — someone who is a great communicator, yet concise and clear when reporting an issue and how it should be changed
Persuasive and able to make a strong, informed case on why something needs to be done in a certain way and moreover why something needs to be redone
Is creative and open-minded — willing to share new ideas and improve certain processes in order to make the final product better
Collaborative — aware the Quality Assurance role is a team game and that the ultimate success is the team’s success
Well-organized — aware of the ever-approaching deadlines and doesn’t find it difficult to decide what should be prioritized