Public Relations Officer



Position Objectives:

  • To generate media coverage of PETA’s campaigns
  • To coordinate outreach and correspondence with media representatives

Primary Responsibilities and Duties:

  • Prepare and service news releases and generate press coverage for PETA campaigns, specializing in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches
  • Monitor and become an expert in sports, celebrity, and entertainment media and brainstorm ideas for potential campaigns and press opportunities
  • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
  • Help develop and maintain targeted media lists
  • Cultivate relationships with members of the media
  • Represent the organization to the media, attending meetings and events as needed
  • Monitor email and voicemail afterhours and, as-needed, manage rush media requests
  • Perform any other duties assigned by the supervisor


  • Bachelor’s Degree or equivalent experience working in a professional environment
  • Minimum of one year of professional working experience
  • Willingness and ability to be on call and service rush news releases during weekend and evening hours
  • Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
  • Interest in celebrities and the entertainment industry
  • Professional writing experience, including newspaper or magazine writing experience
  • Demonstrated thorough knowledge of animal rights issues and campaigns
  • Proven ability to deal with a variety of people in a professional manner
  • Demonstrated ability to work on multiple projects simultaneously
  • Proven ability to take initiative and follow-through
  • Demonstrated ability to make sound judgments and work independently
  • Proven exceptional written and verbal communication skills
  • Proven excellent organizational skills
  • Proven ability to work well under pressure and meet tight deadlines
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
  • Commitment to the objectives of the organization

The salary range for this position is $44,200 – $66,354.79 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.