PETA
Description
Position Objectives:
- To generate media coverage of PETA’s campaigns
- To coordinate outreach and correspondence with media representatives
Primary Responsibilities and Duties:
- Prepare and service news releases and generate press coverage for PETA campaigns, specializing in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches
- Monitor and become an expert in sports, celebrity, and entertainment media and brainstorm ideas for potential campaigns and press opportunities
- Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
- Help develop and maintain targeted media lists
- Cultivate relationships with members of the media
- Represent the organization to the media, attending meetings and events as needed
- Monitor email and voicemail afterhours and, as-needed, manage rush media requests
- Perform any other duties assigned by the supervisor
Requirements
- Bachelor’s Degree or equivalent experience working in a professional environment
- Minimum of one year of professional working experience
- Willingness and ability to be on call and service rush news releases during weekend and evening hours
- Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
- Interest in celebrities and the entertainment industry
- Professional writing experience, including newspaper or magazine writing experience
- Demonstrated thorough knowledge of animal rights issues and campaigns
- Proven ability to deal with a variety of people in a professional manner
- Demonstrated ability to work on multiple projects simultaneously
- Proven ability to take initiative and follow-through
- Demonstrated ability to make sound judgments and work independently
- Proven exceptional written and verbal communication skills
- Proven excellent organizational skills
- Proven ability to work well under pressure and meet tight deadlines
- Professional appearance and adherence to a healthy vegan lifestyle
- Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
- Commitment to the objectives of the organization
The salary range for this position is $44,200 – $66,354.79 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.