Proposal Content Manager

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Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

This role is a work from home opportunity, which can be based anywhere in the United States.

A successful candidate will play a critical role in the quality of our RFP responses and the efficiency of the whole team. The Content Manager continuously strives to increase their knowledge of products and the industry to produce meaningful, repeatable, high-value content.

The Content Manager partners with subject matter experts and key stakeholders to proactively maintain assigned content libraries within our Medicaid Content Library to further streamline the production of RFPs and increase accuracy of responses. Additionally, the Content Manager serves as a consultant for content in review to improve first draft development.

Individual Accountabilities

  • Maintain expert understanding of areas of focus, competitive intelligence, and Aetna Medicaid products and services.
  • Support the content management lifecycle by working with subject matter experts to plan, create, manage, deliver, socialize, audit, archive, and track content.
  • Write, edit, and proofread new content in accordance with internal procedures, standards, and proposal guides.
  • Support knowledge sharing and training efforts by engaging subject matter experts to provide demos and trainings to the proposal development team.
  • Find opportunities to work with subject matter experts and proposal development team members to develop and incorporate new content into the Medicaid Content Library.
  • Confirm content within the Medicaid Content Library is well-organized, current, searchable, and achieves end-user expectations.
  • Collaborate with marketing and cross-functional teams to help identify areas to improve storytelling and Aetna’s value proposition.
  • Continually measure, monitor, and improve content delivery strategies; employing industry best practices and identifying opportunities to increase effectiveness and efficiency.
  • Act as a consultant to proposal writers by providing guidance, information, insights, and recommendations to leverage content and improve responses for active proposals.
  • Actively engage in team meetings and openly accept and share new ideas to drive innovation and creativity.
  • Support the ongoing development of internal process and procedures.

Job Requirements

  • Two plus years of experience in content management or proposal writing
  • Two plus year of experience with Medicaid proposals
  • Excellent written and verbal communications skills
  • Knowledge and understanding of Microsoft Office products including SharePoint, Word, Excel, Teams, and PowerPoint
  • Superior organizational, project management, analytical, and innovative problem-solving skills
  • Extensive experience crafting convincing proposal responses
  • Strong relationship building skills
  • Self-starter with the ability to work well independently and as part of a team
  • Knowledge and understanding of APMP and Shipley best practices
  • Previous background working with a content management platform (Qvidian, RFPIO, Loopio, etc.) is preferred
  • Ability to travel – up to 15%


  • Superior writing skills and ability to create compelling communications that conform to the Aetna Medicaid Proposal Style Guide.
  • Strong project management skills, with the ability to manage multiple deadlines simultaneously.
  • Excellent oral and written communication skills and keen attention to detail.
  • Curiosity and eagerness to inspire others, investigate, learn, collaborate, and innovate, while bringing a positive, flexible attitude.
  • Demonstrated ability to work well across departments/levels — including health plan leaders, proposal development, and marketing.


Bachelor’s degree or equivalent experience

Pay Range

The typical pay range for this role is:

$75,400.00 – $162,700.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.