peta2 Social Media Manager

Job Type
Position Objective:

To lead our efforts to reach high school and college students on social media with our youth program, peta2. In this position, you’ll oversee a growing team of content creators and work with students and peta2 interns to create compelling, engaging content to inspire young people to care about animal rights.

Primary Responsibilities and Duties:

• Manage peta2’s social media presence and strategy across a variety of social media platforms, with a strong focus on TikTok

• Direct peta2’s social media team and interns in creating compelling text and imagery content for peta2’s various social media accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed images that fit the trends that young people relate to

• Create and advise creators on content that will reach high school and college-aged students about animal rights

• Supervise and develop members of peta2’s social media team

• Hire and train new staff members as needed

• Track and analyze peta2’s social media efforts in order to consistently increase effectiveness and participation

• Help with peta2’s influencer and collaboration efforts

• Research current trends in social media and youth marketing and apply those principles and strategies to peta2’s efforts

• Work with others in peta2 and PETA leadership on the overall goals and strategies for PETA’s efforts to reach and engage young people

• Understand and advise on PETA’s stance, standard operating procedures, and other formalities thoroughly to ensure staff members are following all of the above

• Review content from team members, including after-hours as scheduled and needed

• Perform any other duties assigned by the supervisor

• Degree in a related field or proven knowledge of social media strategies and implementation and online advocacy

• Minimum of five years of marketing experience in online advocacy and social media

• Proven effective leadership experience

• Demonstrated understanding of complex marketing concepts and strategies

• Proven excellent leadership skills, strategic-thinking skills, and long-term vision?

• Proven exceptional analytical, organizational, and time-management skills

• Thorough knowledge of animal rights issues and PETA campaigns

• Thorough knowledge of youth culture

• Proven ability to conduct and analyze marketing research

• Self-motivation and the ability to focus on both team and individual goals and objectives?

• Demonstrated excellent interpersonal skills, tact, and diplomacy

• Demonstrated excellent written and verbal communication skills?

• Ability to maintain confidentiality at all times

• This position requires proof of the COVID-19 full vaccination and booster

• Adherence to a vegan diet

• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues

• Commitment to the objectives of the organization

The hourly pay range for this position is $20.60 – $25.32 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work