Performance Marketing

Your responsibilities will include: 

  • Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
  • Run our AdWords bidding strategy (with a goal to improve our SEO)
  • Establish disciplined end-to-end tracking for our funnel based on different channels
  • Improve customer attribution and refine our understanding of customer segments
  • Test and iterate on our messaging and value props
  • Efficiently scale and manage our paid spend budget (5 to 7 figures)
  • Develop creatives and visuals in collaboration with design
  • Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
  • Leverage AI to develop personalized campaigns (why not)
  • Be bold, make big bets, and have fun.