Your responsibilities will include:
- Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
- Run our AdWords bidding strategy (with a goal to improve our SEO)
- Establish disciplined end-to-end tracking for our funnel based on different channels
- Improve customer attribution and refine our understanding of customer segments
- Test and iterate on our messaging and value props
- Efficiently scale and manage our paid spend budget (5 to 7 figures)
- Develop creatives and visuals in collaboration with design
- Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
- Leverage AI to develop personalized campaigns (why not)
- Be bold, make big bets, and have fun.
