This role is for a paid social operator who can run strategy end-to-end, launch clean campaigns fast, and optimize like your budget depends on it… because it does.
About TechnologyAdvice
TechnologyAdvice helps B2B tech buyers manage complexity and risk in the buying process through trusted guidance and connections to leading business technology providers. They are a remote-first company headquartered in Nashville with 20+ digital publications and 500+ global team members across multiple countries.
Schedule
- Full-time
- Remote (United States)
- Flex Fridays (option for a full or half day off on Fridays)
What You’ll Do
- Own paid social strategy, execution, and optimization across Meta, LinkedIn, TikTok, and emerging platforms
- Provide platform expertise in integrated media planning and recommend how paid social supports full-funnel goals
- Test new features, formats, betas, and automation tools, then scale what works with data-backed recommendations
- Build and manage audiences using first-party data, platform signals, and CRM integrations to improve relevance and reduce wasted spend
- Refine bidding strategies based on performance, seasonality, and market competition
- Manage attribution, tracking, conversion setups, and audience targeting to drive continuous improvements
- Identify tracking issues and partner with analytics or development teams to implement and troubleshoot events and custom conversions
- Define and manage budgets and bidding strategies to balance efficiency with scalability
- Lead creative strategy for paid social, including briefs, testing plans, and feedback loops tied to platform and audience intent
- Analyze performance across ad platforms and tools like Google Analytics, Looker Studio, or Tableau
- Turn campaign data into clear insights: what’s winning, what’s not, and where to reallocate or scale spend
- Share performance updates, test results, and strategic recommendations with stakeholders and leadership
What You Need
- 4 to 5 years running performance-driven paid social across Meta and LinkedIn (ideally managing larger monthly budgets)
- Meta Certified Digital Marketing Associate (or similar Meta certification)
- Strong command of campaign structure: campaigns, ad sets, targeting, bidding, and creative development
- Proven testing mindset using performance data, seasonality, and competitive insights
- 3+ years running B2B paid social for longer sales cycles and multi-touch buyer journeys
- Strong grasp of paid social metrics and ability to explain results to technical and non-technical audiences
- Experience collaborating with Creative, Ad Ops, Product, and Client Services teams
- Organized, able to manage multiple campaigns in a fast-moving environment
- Curious and proactive about tools, platforms, and strategy improvements
- Bonus: experience with Search, Programmatic, or Display campaigns
- Must be authorized to work in the U.S. (no visa sponsorship)
Benefits
- Medical, dental, and vision coverage
- 401(k) with match
- Life, AD&D, short-term and long-term disability
- Paid parental leave
- Flexible PTO
- Flex Fridays
- Headspace and monthly fitness reimbursements
- Pet insurance
- Speaker series bonus
- Book reimbursement (up to 12 books per year)
- Bucket List benefit after 3 years
- In-office perks for in-office team (catered lunches)
This one’s a strong fit if you’re equal parts strategist and builder: you can launch, track, test, and scale without hand-holding.
Happy Hunting,
~Two Chicks…