What you’ll do:
- Generate daily, weekly and monthly reporting for all major metrics
- Perform daily account management of LinkedIn ad accounts
- Monitor, maintain and optimize audiences, ads, budget caps, and KPIs
- Collaborate with cross-functional teams to help implement and test creative, audiences and landing pages
- Extensive experience in A/B testing display and video creative
- Aid in the creation of new initiatives, including audience research, ad trafficking, and building out campaigns
- Ensure account and campaign structures adhere to best practices
Skills and knowledge you should possess:
- 4-5+ years experience in LinkedIn and Meta marketing with a passion for SaaS and digital marketing with some background in B2C
- Bachelor’s degree
- Background in SaaS, subscription, digital service, e-commerce and agency is ideal
- Highly proficient and certified in LinkedIn and Meta
- Comfortable working with analytics platforms, such as Google Analytics, Salesforce, Tableau, or Looker