Join our well-established, vibrant and growing ecommerce company remotely in this exciting role as Paid Search Strategist. This position is one of the most analytical and strategic roles in our organization. In it, you will be responsible for continually optimizing paid search campaigns for our ecommerce site. Our ideal candidate has a passion and expertise for paid search, clever strategy, innovation and achieving big wins.
What You Will Do
- Architect and execute effective paid search strategies to increase total sales gross profit after ad costs
- Manage bids using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Own day-to-day management including campaign building, expansion, optimization, testing and experimentation, etc.
- Research keywords and perform competitive analysis
- Extract tangible insights from large data sets
- Recommend landing page strategies and consult on landing page planning and optimization
- A/B test campaign variables to increase the efficiency of campaign budgets
- Administer bid management tools
- Stay current on search marketing industry trends and best practices
Requirements
- History of successfully managing paid search campaigns of $100K+/month
- Google AdWords certified
- Intimate knowledge of Google Analytics
- Strong skills with Excel pivot tables and vlookups
- Strong analytical thinker
- Friendly, positive, optimistic and results-oriented
Benefits
- Group Healthcare, Health Savings Account
- 401k retirement plan
- Paid vacation and paid holidays
- Commuter benefits
- Challenging and fulfilling work in a positive, optimistic results-oriented work environment
- Competitive wages and a monthly gain-sharing bonus based on revenue growth
- Paid educational and professional development training
- Work-from-home (remote) or in-office position, your choice, even after COVID19 is resolved
- Attractive and comfortable loft office with large windows and lots of natural light
- Office: Coffee and snacks for energy, open beer tap in afternoons, nap rooms to revitalize