We are looking for a Paid Search Specialist to manage the strategy, execution, and performance of paid search marketing campaigns aimed at generating leads across 2U’s global portfolio of degree, boot camp, and executive education programs. This person will be accountable for delivering lead volume and revenue within cost-per-acquisition and ROI targets for an assigned portfolio of accounts with substantial budgets.This role will also have significant involvement in creative testing, media innovation, and automation strategy. The ideal candidate has demonstrated analytical aptitude and is motivated to become an expert in digital marketing.
Responsibilities Include, But Are Not Limited To:
- Manages the strategy, execution, and performance of paid search marketing campaigns aimed at generating leads for a defined portfolio of degree, boot camp, and executive education programs
- Accountable for pacing to budget and delivering lead volume and revenue within cost-per-acquisition and ROI targets
- Develops hypotheses and executes A/B tests to drive business decisions on creative, audience targeting, and platform capabilities
- Uses critical thinking, data analysis, and platform expertise to conduct root cause analysis generate actionable plans to optimize full-funnel volume and cost efficiency
- Performs ongoing keyword discovery, expansion and optimization
- Builds reports to monitor KPIs and communicate performance trends
- Works collaboratively with program-specific marketing stakeholders to optimize performance goals and prioritize work according to business impact
- Proactively identifies opportunities for audience, geography, and channel expansion
- Stays up-to-date on industry best practices and applies them as appropriate
Things That Should Be In Your Background:
- 1-3 years experience in paid media management, digital marketing strategy, business/marketing analytics, or related role
- Experience with digital marketing platforms (such as Google Ads, Microsoft Ads, Facebook, or LinkedIn)
- Experience with Google Marketing Platform (SA360, DV360) a plus
- Attention to detail and excellent time management skills
- Demonstrated data analysis abilities and data-driven approach to problem solving
- Highly motivated to become an expert in digital marketing and directly manage a complex portfolio of campaigns
- Self-motivated learner and process-based thinker
- Strong business writing skills and ability to produce high quality documents
- Strong interpersonal skills, particularly influencing and listening skills
- Bachelor’s degree or higher
