About Us:
At Vault, we believe quality healthcare is a human right. Our mission is to make better health outcomes more accessible and affordable for everyone. Our platform makes this possible by bringing remote diagnostics and specialty care to patients in their homes, on their home screens, and within their hometown communities— wherever they choose. We are reimagining the 21st century healthcare experience for patients, practitioners and providers—making the promise of better health more attainable through our end-to-end healthcare platform.
The Opportunity:
We are looking for a dedicated Specialist for Paid Search to help expand on our growing paid media approach. This role will report directly into our Growth Marketing Manager.
The Job:
- Manage all Google initiatives – primarily Search along with SEO, Google Optimize tests, Display & Video 360, Youtube, Discovery, or any other Google campaign we see best fit for our marketing approach
- Track, report and provide analysis on all performance metrics for paid search campaigns on a daily, weekly, and monthly basis
- Manage ad spend budgets to maximize growth and returns
- Perform routine audits of our account, campaigns, ad copy, to identify ways to continuously improve performance to meet and exceed goals
- Work cross functionally with other marketing team members to align important messaging to ensure strong, cross-platform approach
- Assist in the placement/set up of pixels on multiple landing pages
- Develop and execute testing plans to consistently improve and optimize our KPIs
- Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for Vault
- Establish current and long-term goals and objectives
- Manage the overall day to day activities, strategies, optimizations associated with paid search
Ideal Skills:
- 3-5 years of experience in Paid Search required, preferably in a digital agency
- Exceptional knowledge of Paid Search, market development and trends
- Experience with SEMRush is preferred
- Advanced knowledge of Google Ads, Google Analytics, and relevant platforms
- Experience with bid management platforms such as Google Display & Video 360
- Ability to think strategically and drive solid results to grow the business
- Polished communication and presentations skills
- Proven ability to think outside of the box
Vault Health is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, or veteran status.