Paid Media Specialist – Online Video & TV

Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, London, San Antonio, Spokane and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We’re an agile, fast-growing company, and our leadership comes from some of the world’s most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

This position is approved for remote work in the following states only: WA, NC, TX, ID, GA, NC and FL

Who we’re looking for:
We are hiring a Paid Media Specialist – Online Video & TV to join our growth marketing team. This person will be responsible for the strategy and execution of our online paid video marketing channels including: YouTube Ads, Linear TV, Connected TV and TikTok. The ideal candidate is eager to test into upper-funnel channels and build out a creative strategy. They are also highly organized, adept at forming cross-functional relationships, and can use a combination of instincts and business data to make prioritization calls.

You’ll succeed in this role if you have a passion for testing and optimizing paid campaigns, and are able to move quickly while maintaining an eye for detail. We are looking for an individual who is inquisitive, enthusiastic and wants to grow their career with the company.
Your Responsibilities:
Plan, implement, and run paid marketing campaigns on YouTube (Google Ads) and TikTok
Work with our agency to manage and optimize Linear and Connected TV campaigns
Build, update, and maintain regular reporting and analysis.
Partner with our business analytics team to implement regular lift studies and communicate findings to other team members
Partner with internal and external teams to develop new advertising creative based on creative insights driven by your programs
Your Qualifications:
5-7 years of experience in digital marketing
At least 2-3 years spent running large scale paid video programs.
Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
Bachelor’s Degree in marketing, business, statistics or similar analytical field of study desired.
Proficiency with media buying through an Agency and directly through Google Ads or other similar platforms.
Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting.
Knowledge of relevant online analytics tools (SQL is a plus, but not required).
Proven sophisticated analytical skills, and very comfortable with spreadsheets and manipulating large data sets.
An eye for details & the ability to understand what messaging and creative will deliver results.
Exhibit enthusiasm, passion, creativity and dedication.
Benefits of working at
Competitive compensation
401k Match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1,000 toward adopting your first dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly (currently on hold due to COVID-19)
Regular team activities, including happy hours, snow tubing, game nights, and more (currently performed virtually due to COVID-19)
In Washington State outside of the greater Seattle area the first year salary range is $82,384 – $105,451. Additionally Rover offers equity (RSU’s) and benefits to all employees.
The cash compensation offered for this role will be dependent on the candidate’s experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.