Job Description
Lifetime Brands is searching for a Digital Paid Media Specialist who will be responsible for supporting the paid media efforts across Lifetime Brands’ DTC divisions. The Digital Paid Media Specialist will serve as the multi-channel paid partner, interfacing with the divisions and DTC team to support campaigns promotions, and paid media optimizations. You will work with a collaborative team to be an extension of the DTC brands, representing their business and consumers while partnering with the DTC team to develop strategic paid media initiatives.
What you’ll do
Creative Updates:
Manage and coordinate the implementation of creative updates across our paid media channels.
Collaborate with internal teams to ensure timely execution of creative changes.
Conduct thorough quality checks to maintain brand consistency and optimize performance.
Familiarity with managing creative updates and optimization techniques for digital advertising.
Tactical Optimization Updates:
Monitor campaign performance regularly and identify areas for improvement.
Execute tactical optimization updates, such as bid adjustments, ad targeting modifications, and keyword optimizations.
Analyze data and metrics to make data-driven decisions and maximize campaign effectiveness.
Promotional Calendars:
Develop and maintain promotional calendars aligned with marketing objectives and business goals.
Coordinate with cross-functional teams to ensure smooth execution of promotional campaigns.
Monitor campaign performance during promotional periods and make necessary adjustments to optimize results.
New Media Trends:
Stay up-to-date with the latest trends and advancements in the paid media industry.
Research and evaluate emerging platforms, ad formats, and technologies to identify opportunities for innovation.
Share insights and recommendations with the team to enhance overall paid media strategies.
What you’ll need:
Proficiency in using advertising platforms and tools to execute and monitor campaigns effectively.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Current understanding of the latest trends and technologies in digital marketing.
Demonstrated ability to adapt to changing priorities, trends, and technologies in the paid media landscape.
Previous digital agency experience is a plus.
Education / Position Requirements:
Bachelor’s degree in marketing or equivalent certifications(s).
2 + years of experience managing Paid Search, Display and/or Social Ad campaigns
Excellent communication skills, both verbal and written, to effectively collaborate with internal teams, external partners, and stakeholders.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Location: Remote
Salary Range: $50,000 – $60,000