- Ownership and responsibility of campaign performance: Analyze the performance of campaign activities, keyword planning, and engagement reporting, including mining insight from platforms (ex. Google Data Studio, Looker, SEMRush) and monitoring of KPIs. They also will present key findings to Marketing Leadership and share recommendations on areas for optimization.
- Manage campaign activity operations, including the use of systems and processes: Drive the operational performance to ensure all assets (ex. forms, ads, landing pages) are developed and programmed appropriately. This includes ensuring data flows into the appropriate system and can be reported to fuel insights and social media planning.
- Cultivate insight and learn: Work cross-functionally to understand market and business insight that informs campaign planning, generates key learnings, and identifies new growth strategies.
Qualifications:
- 4 years of marketing experience with a focus on developing and operationalizing multi-channel campaign strategies across a Mar-Tech stack.
- Consistent track record of hitting and exceeding campaign goals and KPIs.
- Self-motivated and thrive in fast-paced dynamic environments.
- Proficient working across a Mar-Tech stack, including: Salesforce (CRM), Google Analytics, Google Adwords, Hootsuite, SEMRush, etc.
- Knowledgeable using Google Data Studio is preferred.
- Ability to work in ambiguity with minimal supervision.
- Ability to be very analytical and synthesize data to make informed decisions and recommendations.