- Understand the foundation of our global marketing technology tech stack and how it operates as an end-to-end system to drive revenue, optimize performance, and enable maximum marketing team productivity.
- Be the system administrator and day-to-day manager of a variety of marketing technologies including Marketo, Drift and 6sense. Execute day-to-day tasks such as user management, troubleshooting access issues, and system updates. Perform light CRM system design & automation work to implement operational enhancements.
- Support our Marketing Operations Manager to integrate marketing technology products with each other and with other systems, such as CRM, web & analytic tools, and marketing management systems to enable data flow and automation across the marketing ecosystem.
- Serve as the first point of contact in answering technical requests. Investigate, track and troubleshoot any technical issues or errors related to the marketing technology systems. Partner closely with cross functional teams when necessary.
- Build and maintain a range of automation processes including operational programs to help maintain legal compliance, data quality, and marketing excellence.
- Onboard and support teams/users globally as they use our systems, delivering or coordinating training, documenting processes and process updates.
- Stay up to date on new features/releases/product roadmap initiatives and translate those into Marketing Ops plans and projects
- Understand BHN policies and ensure vendors/platforms and BHN users maintain compliance.
Qualifications:
- 3+ years of marketing technology or marketing operations experience.
- Proficiency in marketing automation and integration tools with knowledge of marketing processes and familiarity with monitoring tools and problem-solving methodologies
- Solid technical skills in marketing automation and CRM systems with expertise with platforms including Marketo and Microsoft Dynamics.
- Ability to work with internal and cross functional teams
- Strong organizational and time management skills, with high attention to detail and ability to manage multiple priorities.
