The Team
Everyone at Christian Care Ministry agrees to our Statement of Faith which outlines our core beliefs. Although we aren’t perfect people, we are serving our perfect God to the best of our ability.
The Role
The Marketing Specialist will be an individual who is passionate about producing high-quality digital marketing content to support marketing campaigns, program influencers and channel partners by engaging audiences through story telling. This individual will have significant experience in capturing the vision of a content strategy session and transferring that strategy into high quality digital marketing content in coordination with the graphics and video production teams, as well as contractors. The Marketing Specialist will monitor content performance and report on key KPI’s in both written and verbal presentation format. This position will be a fast pace, high output position that will be responsible for the full spectrum of content creation, from ideation to production.
Essential Job Duties & Responsibilities
- Research and understand current competitor messaging.
- Master Medi-Share program value props and understand how story telling can help prospective audiences understand the value of the program.
- Ideate and oversee development of ads, ad copy and collateral to inspire prospect education and action.
- Develop high quality content strategies and user journeys to drive audience engagement.
- Work with high-level influencers and channel partners to produce high-quality, high-volume content for their use.
- Continually test messaging via KPI monitoring and adapt a continual improvement process to drive results.
- Work with MarTech team to provide insight and content recommendations for SEO performance on a monthly basis.
- Work with internal employees and contractors to create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, etc.) that articulate the differentiators of our products.
- Overseeing landing page/website ideation, creation, analysis and testing.
- Provide reporting on performance and recommendations for improvement.
- Understand key personas and help develop the prospect journey for each segment
- Understand and support the sales channel(s) leaders as it relates to product positioning, messaging and general cross-functional marketing support
- Contribute to the exercise and expression of the Ministry’s Christian beliefs
- All other duties as assigned
Essential Skills & Abilities
- Proven track record of successful content marketing campaigns
- Experience working with Influencers and Channel Partners
- Significant content creation experience
- Excellent ability to turn strategy into compelling story telling content
- Ability to collaborate and work in highly cross-functional settings
- Ability to self-start and work with/without direction to produce key initiatives
- Ability to effectively manage time and deliver high-demand initiatives in a timely and professional manner
- Demonstrated knowledge of social media, email, display, OTT, and direct response advertising
- Passion for marketing and staying up-to-date on new developments in digital advertising
- Knowledge of health care industry a plus
- Excellent oral and written communication skills
- Ability to produce reports and presentations to demonstrate achieved results
- Exceptional attention to detail
States we employ in: AL, AZ, CO, FL, GA, IL, IN, KY, MO, NC, OH, SC, TN, TX, VA, WI, WV. In order for your candidacy to be considered, you must have established residency in one of these states or being willing to relocate.
