BCT Partners is seeking a Digital Marketing and Communications Specialist for work focused on health equity, health disparities, and cultural and linguistic competency. This position will primarily support Think Cultural Health, a contract with the Office of Minority Health (OMH) at the U.S. Department of Health and Human Services, which sponsors a suite of e-learning programs and the National CLAS Standards.
The Digital Marketing and Communications Specialist will design and implement digital marketing initiatives that boost health professionals’ awareness of and engagement with the Think Cultural Health website and its products. The Digital Marketing and Communications Specialist will work closely with the Office of Minority Health, Project Manager, and project team on these tasks and must have the ability to produce results in a fast-paced, performance-based environment; to prioritize and execute tasks; and to work individually and as a team member on simultaneous project activities is essential. A background in health education, public health, cross-cultural communication, and/or cultural competency is preferred. Some travel may be required.
BCT offers a competitive total compensation package that, for this position, includes base pay with an annual salary target of $50,000 (negotiable, based on qualifications), and a 20 hour work schedule. BCT’s benefits include a strong work-life balance/time-off structure and a fully supported remote work policy.
Key Responsibilities[1]:
Develop and manage end-to-end digital marketing projects including digital media and email campaigns,
Develop and implement Communications plans
Develop engaging social media content for multiple platforms, Twitter, Facebook and Instagram
Conduct consumer research and collect performance data and monitor web analytics. Report on overall metrics and recommend strategy improvements.
Develop and manage a robust search engine marketing strategy.
Monitor and update Google AdWords.
Perform other reasonable tasks as assigned by management in support of BCT’s goals and objectives.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, or other relevant fields, with a minimum of 3 years of related experience.
Demonstrated ability to develop and implement successful digital marketing campaigns with a data-driven mindset and a commitment for continuous improvement.
Strong interpersonal skills, with the proven ability to network, collaborate and build relationships with clients, partners, staff, remote colleagues and others; a confident, supportive and approachable demeanor.
Able to, both independently and collaboratively lead, solve problems and make decisions.
Strong organizational, administrative and project coordination skills, and the ability to effectively manage multiple priorities.
Skilled in learning and mastering new technologies and techniques.
Computer, Internet and general proficiency with Microsoft Outlook, Word, Excel.
Preferred Skills:
Fluency in Spanish a plus.
Experience developing and facilitating trainings and E-learning.
Knowledge of graphic design.
Proficiency in quantitative data analysis and visualization techniques.
BCT Partners’ mission is to provide insights about diverse people that lead to equity.
We are a national, multi-disciplinary consulting firm that delivers a full range of research, consulting, training, technology, and analytics services. BCT works with government agencies, corporations, nonprofit organizations, educational institutions and foundations, and is one of the leading firms in the country with expertise in the following markets: housing and community development, economic development, workforce development, children and families, health, education, and diversity, equity & inclusion.
We invite and welcome to our team people who share our values and goals; those with a passion for making the world a better place, who see strength in our diversity, seek equal opportunity for all communities and are motivated to create a more equitable and just society. We appreciate the knowledge, abilities, and ideas of each individual and embrace his/her/their positive contributions to our collaborative and dynamic work environment.