What You’ll Be Doing
- Maintain and optimize marketing automation and CRM systems to streamline operations and improve customer data management.
- Develop and monitor key performance indicators (KPIs) for marketing effectiveness and operational efficiency.
- Collaborate with the inside sales team on outbound marketing strategies as well as track and analyze the impact of marketing efforts on revenue and B2B customer acquisition.
- Expertise in assessing marketing processes and finding ways to improve efficiency or quality of work.
- Serve as the primary owner of HubSpot, responsible for maintaining and optimizing the platform to support Arcadia’s marketing operations and campaigns.
- Manage data hygiene, list management and administration of Arcadia’s HubSpot marketing automation and collaborate with Arcadia’s Salesforce Administrator to improve data transfers across CRM technologies (includes Salesforce list management for marketing campaigns).
- Create dashboards and reports in HubSpot to improve visibility and measurement of campaign effectiveness and insights.
- Manage and optimize email marketing campaigns, focusing on performance metrics.
- Conduct regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions.
- Identify digital marketing trends, new technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward.
- Stay updated with the latest digital marketing trends, evolving best practices in marketing technology and data privacy, competitor activity and testing opportunities that help drive the business forward.
What You’ll Bring
- BA/BS in marketing, communications, business management, or another related field.
- 7+ years digital marketing experience, preferably in healthcare, B2B or regulated industry.
- Achieved the HubSpot Marketing Software certification.
- A strong understanding of email marketing, inbound marketing, account-based marketing, and marketing analytics.
- Deep expertise with marketing automation and data analytic tools, such as HubSpot, Salesforce Marketing Cloud, Google Analytics, Google Ads, Google Data Studio, and 6sense.
- Track record of translating qualitative data into recommendations and plans for lead generation and paid media campaigns to improve marketing effectiveness.
- Strong project management skills, including production schedules, budgets, stakeholder coordination, and agency/vendor relations.
- Knowledge of various project management technologies (e.g. Asana), preferably with hand on experience.
- Creativity and innovative thinking, always looking for new ways to engage audiences.
- Understanding of the marketing ecosystem and processes, and knowledge of the latest technologies in the marketing field.
- Expertise in assessing marketing processes and finding ways to improve efficiency and quality of work.
- Strong collaboration and communication skills to work effectively across various teams, including marketing, communications, creative, and sales.
- Problem-solving approach that values research and data analysis.
