Marketing Campaign Analyst- Remote

Join the people helping people.
For people drawn to serving others through their work, PSCU is a place to thrive, as we serve our credit union members best by taking care of each other first.

PSCU is a proud recipient of the 2023 Gallup Exceptional Workplace Award and has been named to the Forbes list of America’s Best Midsize Employers 2023! These recognitions reflect the strength of our culture and core values, which help PSCU grow, evolve and foster a highly engaged workforce.

If you want to help shape an industry, challenge yourself, and invest in your own future, this is the place for you. PSCU is a highly accessible environment where you’re empowered to think on your feet, work from your heart, and discover the very best version of your professional and personal self. “Our Momentum. Your Moment.”

This application is the first step in seizing your moment.

This position has a marketing focus on reducing the risks related to a marketing initiative or campaign project. In this regard, the analyst will track campaigns and segment the customer base, as well as identify market trends and monitor competitors. Likewise, they consider aspects such as response rates, return on investment (ROI), and consumer dropout rates. The position is responsible for redefining data-driven findings and conclusions into meaningful consultative recommendations and related planning and execution of marketing campaigns for our financial institutions.

Essential Functions & Responsibilities

Consult with key personnel at assigned client credit unions on a regular basis to identify, develop, and implement strategies that demonstrate the effective use of PSCU solutions and campaigns to drive the growth and success of the client’s card portfolios.
Deliver on requests for data and reports from the Advisors Plus Consulting team and find, prioritize and design meaningful information patterns from various sources of data, including deep dive investigations using data analytics tools, and provide insight and to trends.
Participate and provide industry marketing expertise to align with competitive market.
Document and maintain driven matrices relative to competition – for both our Advisors Plus Consulting services as well as Owner credit union products and services.
Assist leadership team in developing and deploying new Advisors Plus campaign and automation.
Execute financial performance models (cost/benefit, present value, P&L’s and other financial modeling techniques) to develop and understand projected performance of member/owner portfolios and PSCU combined portfolios.
Maintain and run risk performance models, including Vintage Analysis.
Track and reconcile billing of Advisors Plus consulting services as well as the management and audit of client discounts provided for through a processing contract.
Maintain work papers, data, plans, methods and results in a way that can be recreated and leveraged as intellectual capital.
Create written and verbal communication materials that optimally summarize findings, supports fact-based recommendations and provides appropriate detail to substantiate conclusions.
Identify the data, and data sources required to investigate, evaluate and discover insight about credit union portfolios and campaigns.
Develop, solidify and maintain strong member/owner relationships by learning more about their organization, culture and goals.
Maintain effective communication with other corporate functional areas to attain common goals.
Remain current with Visa, MasterCard, FDR and industry products and services and keep abreast of the competitive, economic and regulatory environment.
Perform market research, as needed.
Perform other duties as assigned.
Physical Demands

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear
Specific vision abilities required by this job include close vision
Ability to occasionally lift/move up to 25 pounds
Individuals with a disability who are otherwise able to perform the essential functions of the job may request a reasonable accommodation through the Human Resources department.
Supervisory Responsibility

Position Specifications

Bachelor’s Degree in Business, Marketing, Mathematics, Accounting, Finance, Statistics other related field or combination of education and experience required.
Four (4) years of marketing quantitative analysis experience and/or direct credit card, debit, and digital marketing required.
Client service experience and experience using SAS and Teradata tools preferred.
Knowledge of underwriting practices, collection practices, credit unions service models, credit and debit processing, fees, interchange, and pricing.
Knowledge, Skills, & Abilities

Demonstrate behaviors based on PSCU values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion
Ability to communicate effectively in both verbal and written formats and give presentations utilizing various audiovisual support aids
Ability to manage multiple projects, work in fast-paced environment, and meet deadlines
Proven analytical and quantitative skills; use of statistical and other quantitative tools to analyze data, identify trends and opportunities
Ability to exercise discretion and good judgment in making decisions
Proficiency in spreadsheet computer software applications, Power Point, SAS and SAP, Oracle, Access; exposure to third party software systems
Minimal travel may be required
Ability to maintain confidentiality of materials handled
Ability to be flexible and work under high pressure in a complex environment

Pay Equity

PSCU is committed to pay equity and a competitive benefits package. The hiring amount for this position based on relevant experience and internal equity; the pay range is:


*Note: The amount shown is based on full time annual salary and would be prorated based on role.

In addition this position is eligible for an incentive plan, based on performance.


At PSCU, everything we do recognizes the fact that our employees are our most important asset. That’s why we are committed to a work/life integration that goes above and beyond to ensure that you have quality time at home with your family and/or to pursue outside interests and aspirations. We back this up with generous PTO, the opportunity to work remotely, flexible scheduling, and a management team that understands how to adjust when the unexpected curveballs of life happen.

Check out the comprehensive benefits PSCU has to offer that further solidifies our reputation as a company that just “gets it” when it comes to balancing life’s planned and unplanned events while equipping you with all the tools for growth.

PSCU offers:

Beautiful, state-of-the-art campus

Endless opportunities for advancement

Competitive wages

Generous paid time off and paid holidays

Our benefits package includes:

Medical with telemedicine, no-cost diabetes supply program, and expert medical opinion services

Dental and Vision

Basic and Optional Life Insurance

Company Paid Disability Insurance

401k (with employer match)

Health Savings Accounts (HSA) with company provided contributions

Flexible Spending Accounts (FSA)

Supplemental Insurance

Legal Plan

Pet Insurance

Adoption Assistance Plan

Mental Health and Well-being: Employee Assistance Program (EAP)

Mental health and Well-being: Virtual mental health support and resources

Tuition Reimbursement

Wellness program

Back-up child care program

Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

PSCU is committed to health and safety of all who enter our workplace. If this position requires you to report onsite at a PSCU location, employee attentiveness and cooperation with PSCU Employee Safety Workplace Protocols is critical.

Please Note: For roles with certain levels of travel and/or company car usage, PSCU will require a completed Motor Vehicle Record Check, valid driver’s license, and proof of insurance at time of hire and annually.