Marketing Analyst, Intermediate

Job Description:

Datasite is currently seeking an Analyst to join our Marketing Analytics team.  The Analyst will be responsible to deliver actionable insights from multi-channel data sources and campaigns.  This role is for someone that likes to dive deep into data and provide insights and recommendations. 

Duties and Responsibilities

  • Conduct data analysis to identify trends, patterns and insights that inform strategic decision-making.
  • Create monthly/quarterly marketing performance analytics with the focus on regional insights.  Use data to deliver actionable insights and recommendations to business leaders.
  • Effectively collaborate across Marketing and the organization to establish requirements and build knowledge.
  • Design reporting/analysis with focus on B2B metrics including: Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, Opportunities, Marketing Influenced Win, Conversion Rates, and Velocity Rates.
  • Translate business questions into data analytics problems; quickly transform real-world data to actionable information using sound data analytics techniques.
  • Visualize and structure data for concise, clear delivery of relevant insights.  Ability to tell story with the data to technical and non-technical audiences.
  • Develop a deep understand of our marketing data.

Qualifications

  • 5-7 years of professional experience analyzing data, and providing insights
  • 5+ years building reports, dashboard, and insights   
  • 5+ years of experience analyzing B2B data
  • Experience with Salesforce Reporting
  • Dashboard / reporting building experience (in Salesforce and visualization tools)
  • Strong technical expertise to efficiently and accurately gather data
  • Ability to effectively collaborate across various roles and functions

Education

  • BA or BS required; MBA preferred

Preferred Experience

  • Experience with Marketing Intelligence / Datorama
  • Experience with Einstein Analytics
  • Experience with Campaign management 

As a global organization, Datasite knows that diverse perspectives are essential to our success. We’re committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.

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