JOB DESCRIPTION
Marketing Analyst
1 year contract to start, potential to convert full-time
REMOTE
$61/hr.
Our Marketing Enablement team is looking for a versatile and inspired Marketing Analyst to deliver actionable cross-platform insights and recommendations efficiently and reliably to fuel digital content strategy and optimization. As a member of our team, you’ll be part of one of the fastest growing and highly visible teams.
TOP NEEDED SKILLS:
Strong marketing analytics, generating dashboards and understanding data
Google Analytics or Heap experience
Understanding of the user experience and how data reflects
The responsibilities of this role include the following:
Establish and maintain analytical rigor across Marketing Strategy and Channels teams through holistic data analysis across multiple platforms and sources
Provide an accessible and agile source of reporting and in-depth analysis of experimentation results, campaign performance and end-to-end consumer journey analytics
Mine qual and quant data to deliver regular reporting, identify gaps and opportunities, and provide actionable insights and recommendations for optimization initiatives
Clearly and simply present data analytics trends and insights to various stakeholders at all levels across the Marketing organization that tie to larger business objectives and customer acquisition and retention strategies
You Will Get To:
Use world-class UX, Testing and Analytics tools to understand performance and user behavior toward informing strategic content optimizations across LOBs, marketing channels and devices
Participate in UX/Conversion-focused strategy sessions to help optimize experiences sitewide
Assist in attribution-related Quality Assurance tasks pre and post-launch
Promote understanding and adoption of Analytics and Conversion Rate Optimization
Work cross-functionally across multiple product lines to deliver outstanding, quality work
Who You Are
A true professional with deep knowledge of analytics platforms, CDPs, data-driven insights gathering, A/B testing, audience targeting and tech stack integrations
Someone with a natural desire to learn the science behind why designs are successful or not
Able to work independently within a collaborative team environment
Keep up-to-date on web trends and limitations (especially in online marketing)
Experience with conversion testing tools to set up tests, and exceptional QA skills.
Basic Qualifications
Bachelor’s degree in Marketing, Statistics or related field
5+ years of experience in a Marketing Analytics/Business Intelligence role, ideally B2B and B2C
5+ years of hands-on experience in reporting and tracking Marketing and Sales performance across one or more data visualization tools (i.e., Google Data Studio, Tableau)
Fluency in Google Analytics or experience with other web analytics platforms (Heap, Adobe Analytics, etc.)
Understanding of paid media campaigns, parameter structure, etc. for dynamic landing page creation and optimization (SEM, Social, etc.)
Ability to build reporting dashboards and familiarity with data lakes, data marts and data warehousing.
Proven expertise in leveraging cross-platform data points to formulate strategies for improving Marketing KPIs such as Conversion Rate, Cost per Lead, and ROI
Excellent communication (verbal and written) and interpersonal skills, and an ability to effectively communicate with both business and technical teams
Preferred Qualifications
? Certification in web analytics or optimization platforms Web Metrics certification(s) (i.e., GA, GTM, Adobe Analytics)
? Technical:
? Experience with behavioral analytics platforms (i.e., Contentsquare, Full Story, etc.)
? Proven experience with tag managers, tag implementation, and troubleshooting cross-browser and cross-device issues
? Working knowledge of web technologies (HTML, CSS, JavaScript, jQuery, etc.)
? Understanding of back-end development and full stack languages
? Working knowledge of SQL
? Hands-on experience with CDPs (Tealium, Simon Data, etc.)
? Fluent in Optimizely client-side testing and personalization platform (certification a plus)
? Experience in WordPress and/or other CMS
