At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide, promoting a diverse and inclusive workforce. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!
Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
About UsUniversity of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.
About the Position
The Manager, Performance Marketing collaborates to execute digital campaign strategy across display, video, mobile, search and paid social campaigns. An individual regularly identifies and implements opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, tactic and partner evaluation. The Manager, Performance Marketing collaborates to define, communicate, and track key performance indicators and success metrics and provides periodic and ad-hoc reports.
What You’ll Do:
1. Collaborate to develop digital media strategies and key performance indicators to meet organizational goals.
2. Execute implement marketing programs with an online delivery, including integrated, cross-channel digital campaigns that include publisher direct, programmatic display, social, email marketing, streaming audio, and online and streaming video.
3. Develop recommendations and operations plan to meet the required KPIs across the acquisition funnel, including, creative insights, estimated delivery, and other relevant components.
4. Continually assess and report on campaign and program performance, determine why programs succeed or fail, identify optimization tests, growth opportunities, and pursue investment areas to drive results.
5. Participate in planning and negotiating campaigns; implement and manage campaigns that drive brand equity, brand engagement and demand generation goals that meet or exceed the University’s objectives.
6. Select, mentor, coach and evaluate staff as required by business needs; establish and monitor appropriate employee performance objectives; prepare and present employee check-ins and one-on-one discussions; implement mentoring and coaching plans, or disciplinary action, where appropriate.
7. Perform other duties as assigned or apparent.
NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.
SUPERVISORY RESPONSIBILITY: Direct management of Staff
MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:
• Bachelor’s degree in a Marketing or Communications related discipline and four (4) years of media management experience across a wide spectrum of media channels, providing knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook)
OR
• High School Diploma or GED and Google Ads Certifications in Display, Video & Measurement, and four (4) years of media management experience across a wide spectrum of media channels, providing the knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook)
ADDITIONAL QUALIFICATIONS:
• Master’s degree
• One (1) year of experience directly managing other marketing professionals
• Two (2) years of experience in a media agency, direct or digital agency
• Experience managing large scale media budget supporting integrated/Digital advertising campaigns
• Deep capability managing digital performance programs across programmatic, social, remarketing and digital video
• Hands-on experience working and directing campaign performance and analytics/tools and a demonstrated ability to dig into data in order to mine actionable insights
• Exceptional communication skills with proven ability to work well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and leadership team
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As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.
Pay RangeThe annual pay range for this position is $63,200 (minimum), $95,500 (midpoint), and $127,800 (maximum).**Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals. Full-time employees are eligible for:
- Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
- Competitive 401(k) employer match;
- Substantial tuition discount for you and eligible dependents; and,
- A generous time off package, including paid vacation, sick time and company holidays.*