Hint,one of the fastest-growing beverage brands in the US, is seeking a Manager, Marketing Analytics to join our Financial Planning & Analysis team.
Reporting directly to the Director of Marketing Planning & Analytics, this person will have a mastery of performance marketing analytics and is able to provide coherent and actionable insights for the organization’s eCommerce, Finance & Executive teams. In addition to owning the eCommerce marketing analytics function, further responsibilities include product analysis, retention analysis, and subscription analysis.
As the primary point of contact for all data-driven deliverables related to DTC / eCommerce, this role requires a strong critical thinker with a passion for generating actionable solutions from an evolving performance marketing team and who has experience articulating and contextualizing sales performance.
The ideal candidate has a mastery of digital marketing analytics and eCommerce sales along with a skillset on upholding data integrity. The role will focus on solving business problems through data analysis and a strong understanding of our internal business strategy. Additional key deliverables for this role include improving the organization’s current reporting, managing data infrastructure, and executing a variety of analytical projects. This role is perfect for a self-starter who is passionate about data and analytics as there is plenty of opportunity for growth as needs for the marketing analytics function expand.
KEY RESPONSIBILITIES:
- Work alongside the eCommerce Analyst to support the delivery of daily and monthly reports, analyze performance, and provide ad hoc support to eCommerce team.
- Further define, develop, and optimize curated reports, dashboards, and data visualizations, with standardized metrics and definitions across the company.
- Lead measurement strategy conversations to support DTC/eCommerce team to ensure marketing strategy is executed with accurate tracking implementation to ensure accurate reporting outputs.
- Perform ongoing analysis of site traffic data to contribute to leadership decision-making based on data-driven insights.
- Work closely with cross-functional partners on designing and developing data integrations to capture e-commerce marketing data and support reporting and analytics needs.
- Analyze performance across marketing functions, promotions, products/flavors, customers, subscription, and more by providing comprehensive and actionable insights through compelling data storytelling methods.
- Compile, integrate, and analyze data from multiple sources to identify trends, expose new opportunities, and answer ongoing business questions.
- Clearly communicate analytic findings and actionable recommendations to improve business performance in compelling and impactful deliverables.
- Strong understanding of media mix modeling (MMM), interpreting results and providing actionable insights.
- Comfortable contributing to conversations that connect media strategy to measurable outcomes and working with the eCommerce team to execute and setup for success.
PROFESSIONAL EXPERIENCE:
- Possess a sharp ability to analyze and interpret complex data sets, transforming them into clear and impactful business recommendations.
- Can effectively communicate and manage stakeholders across different functions and levels of the organization.
- Be able to demonstrate a knack for solving problems with creative and innovative solutions, challenging traditional methods and removing obstacles with a growth mindset.
- Excellent interpersonal skills are crucial for collaborating with both internal and external personnel.
- Mastery of Excel is a must, while experience with dashboard tools like Looker, Tableau, or Dataorama is required.
- Proficiency in Google Analytics 4, including UTM and tag management, is highly desired.
- Knowledge of working with a data management platform or customer management platform is considered a bonus.
Requirements
- Bachelor’s degree preferred; combination of education/experience will be considered.
- 5+ years of marketing data analytics experience; experience with DTC/eCommerce analytics preferred.
- Experience implementing projects in a fast-paced environment and prioritizing tasks to deliver against tight deadlines.
- Comfortable managing multiple priorities and serving many partners in a fast-moving environment.
- Experience in both owning data management/data integrity, developing streamlined and repeatable reporting outputs for a variety of stakeholders, and execute robust analysis projects with polished insights and recommendations.
Benefits
- Base salary of $100,000-$120,000. Actual salary offer may vary based on geography, job-related knowledge, skills, and experience. The base pay range is subject to change and may be modified in the future.
- Bonus eligible up to 10% of base salary
- Equity
- 100% of the employee and dependent healthcare premiums paid for by the company
- Life insurance (company-paid and voluntary)
- Flexible Spending Accounts
- 401K (regular and Roth)
- $150/month gym stipend
- $100/month towards your cell phone and $50/month towards Internet (if applicable)
- Employee Discount on Hint Water. APPLY HERE