Overview
This is a work from home role – must be in the US – EST/CST only
The Manager of Employer Branding and Social Media Strategy will play a pivotal role by using their background to develop our global employment branding and social media strategy, with innovative initiatives to engage team members and social media followers. The ideal leader will use their experience to amplify and elevate Foot Locker’s end-to end employer branding and social media strategy.
Responsibilities
Brand Strategy:
Help execute Foot Locker’s employment brand through various campaigns, projects, and other actions. Align with consumer/marketing brand guidelines and recommendations to ensure a consistent global approach.
Help implement the strategy for our SharePoint and Career sites (https://careers.footlocker.com/) while continually evaluating and identifying opportunities to enhance these sites. Partner with TA and Corporate Communications stakeholders to ensure the continued maintenance of assets, resources, documents, content, etc.
Monitor employer review sites (i.e., Glassdoor, indeed, etc.), including ways to increase reviews from team members across the organization (corporate, call centers, and distribution), monitoring/responding to reviews and content.
Responsible for learning and understanding audiences and brand requirements.
Assists with all internal and external communication and digital presence, including but not limited to career websites, third party channels, and social media, while maintaining brand integrity.
Social Media:
Partner closely with Marketing teams to manage our North American LinkedIn channels as well as our global Foot Locker Careers Facebook and Instagram pages.
Partner with Field Geo’s to post content and/or support the development of content. Partner with international colleagues across functions to gather global content and ensure alignment of strategies.
Track analytics behind any social media campaigns, report on insights, and explore opportunities for improvement with the TA Research and Analytics Manager.
Partner with internal communications department to maintain employer profiles on external sites such as Indeed, Glassdoor, LinkedIn, etc.
Work with social media team on content plan and oversee creative development and content generation.
Monitor analytics to adjust and optimize social media efforts
Help to identify, interpret and implement emerging social media trends and social tracking tools (Facebook pixel and Twitter pixel), to more efficiently and effectively achieve business goals.
Continually improves Foot Lockers social and other digital platforms by researching, evaluating, recommending, and implementing solutions and new functionality that help drive value.
Corporate Communications:
Partner closely with Corporate Communications on projects, campaigns, initiatives, etc. while serving as a representative for the global TA team.
Design original content and communications depending on the channel(s) or site(s). Support in the review of communications globally, as required.
Gather content for internal features and social media posts (i.e., Sneaker Stories and other campaigns).
Supplemental:
Support the implementation of our North America internship and ambassador programs, including program facilitation, recruitment, events, etc. Provide additional support to similar programs globally.
Support the global CANDE awards processes, which includes completing regional employer surveys, sending candidate experience surveys monthly, attending monthly CANDE bar meetings, and reviewing results with global TA team.
Support the accommodations email (from the Career Site) by managing the inbox, responding to inquiries, and escalating to the appropriate stakeholders.
Work across teams and functions, including Corporate Communications, Public Relations, social media, and Marketing.
Provide support to talent acquisition, data/analytics, and other global talent projects as needed.
Has an entrepreneurial spirit, ability to work autonomously in a fast-paced, high-growth environment, and also work collaboratively on a team.
LI-PF1
Qualifications
Education and Experience:
Bachelor’s Degree in Marketing, Analytics, HR Operations, or equivalent work experience. 3+ years’ experience required, creating innovative strategies to deliver against employment branding and social media presence strategy. 5+ years’ experience in project management.
Software Skills Required:
Advanced: Excel Spreadsheet, Presentation/PowerPoint, HRIS Systems.
Additional Software Skills:
TikTok, Facebook, Twitter, Glassdoor, and Instagram.
Knowledge of HR database/reporting systems.
Functional Competencies:
Collaboration
Relationship Management
Analytical Thinking: Analytical thinker with ability to conduct research, data analysis and resolve complex problems quickly.
Oral and Written Communication: Effectively conveys information and ideas in concise and meaningful exchanges through written and verbal communication.
Project Management: Organizes, plans, and effectively implements projects and tasks for self and others.
Respects Confidentiality: Able to maintain confidentiality and have an elevated level of discretion.
Attention to Detail: Carefully monitors the details and quality of own and/or other work.
Consultation: Able to discern and translate core questions partners are trying to answer & study to apply the most appropriate analytical strategy.
Benefits
The annual base salary range is $75,000 – $85,000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below:
Foot Locker Benefits:
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
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