- Monitor social channels, identify relevant social posts and conversations, and communicate social sentiment to community managers and leadership.
- Conduct advanced analytics and statistical projects to deepen our stakeholder’s understanding of marketing data trends and their business implications.
- Leverage 3rd party datasets across competitive research tools to inform broader audience and business implications across all Yahoo brands.
- Collaborate with social media strategists, brand managers, and community managers to provide data-driven recommendations for their social and marketing strategies.
- Work directly with the heads of the social media teams to oversee the success of the owned social strategy, which will be measured by aligning ahead on objectives and KPIs.
- Design and maintain dynamic dashboards to visualize key social media performance indicators, facilitating real-time insights and decision-making for stakeholders.
Requirements:
- High proficiency in digital and social analytics and listening tools (e.g., Sprinklr, Sprout).
- Strong written communication skills, including crafting and presenting data-driven analyses and insights to articulate performance and opportunities to key stakeholders.
- Strong verbal communication skills and adept at pitching persuasive presentations.
- Strong Strategic thinking skills, being able to articulate how social and digital recommendations will impact Yahoo businesses at large