In this role you will own the strategy, planning, implementation, testing and optimization of omnichannel paid digital campaigns. This role is integral in shaping and implementing paid media and adjacent performance marketing tactics to drive acquisition of new customers, reactivation of lapsed customers, and increased engagement of active customers across e-comm and store channels.
What You’ll Do:
- Develop marketing strategies, plans, and optimization recommendations for paid search & shopping, video (connected TV, online video, YouTube), and paid social (Meta, TikTok, Pinterest) and affiliate programs in collaboration with agency partners.
- Manage detailed daily, weekly, and quarterly reporting and analysis for all channel efforts using multiple data sources, translating findings into actionable insights and concise business actions and recommendations.
- Partner with internal cross-functional teams (analytics, loyalty, site, creative, social/PR/influencer, merchandising, finance) to drive channel growth and to ensure campaigns are in alignment with integrated marketing priorities business goals.
- Foster strong working relationships with external agency, platform, and technology vendors, participating in daily communications, providing direction, and troubleshooting as needed.
- Generate ad creative concepts, submit quarterly and ad hoc creative briefs, provide direction and feedback to design and content teams, and manage ad trafficking to external agencies.
- Continually and proactively search for new opportunities to improve internal processes and achieve and exceed business goals.
- Stay up to date on retail trends, advertising landscape, emerging platforms, relevant technology, and competitor activity.
- Coordinate monthly invoice tracking and approval process, contract reviews and renewals, and new vendor setup.
What You’ll Need:
- Bachelor’s degree in relevant discipline or equivalent experience.
- Retail industry with omni-channel marketing experience is preferred.
- 3+ years of experience in driving performance focused paid search marketing programs.
- Previous agency experience preferred.
- 3+ years of D2C experience in owning and managing paid search campaigns within retail or e-commerce industry.
- 2+ years of experience with data analytics.
What You’ll Get:
- A culture where people are accepted and encouraged to be who they are.
- Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
- Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
- Generous 50% employee discount and access to employee-only sales.
- Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
- Child Care Discount at participating locations.
- Tuition reimbursement program
- Employee Assistance Program (EAP) – Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
- Discounts on cell phones, and computer purchases, entertainment tickets and more.
- Pet insurance for your fur babies.
- Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
- You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.
Salary range $101,429 – $123,865.
