If you know how to write video that converts and you can back your instincts with performance data, Launch Potato wants you leading the charge. This is a player-coach seat: you’ll write, set standards, and run a copy system that scales across paid channels.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” they connect consumers with leading brands through data-driven content and technology. They’re remote-first across 15+ countries, operating with speed, ownership, and measurable impact.
Schedule
- Location: Remote (United States)
- Employment: Full-time
- Compensation: $110,000 to $135,000 per year
- Work style: High-performance, data-driven paid media environment
What You’ll Do
- Own the brand writing strategy across paid media channels, keeping voice and positioning consistent
- Build, refine, and scale positioning playbooks that drive conversion-focused copy
- Set and enforce quality standards for ad copy, landing pages, CTAs, and video scripts
- Oversee copy velocity and performance across paid social, search, display, and programmatic
- Analyze campaign data to identify winning messaging patterns and guide optimizations tied to ROAS and CTR
- Write high-impact copy for priority campaigns, vertical launches, and rapid-test environments
- Source new angles using market trends, consumer insights, competitor messaging, and internal performance data
- Turn insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Lead video script development for TikTok, Reels, and YouTube with performance and compliance guardrails
- Partner with Compliance and vertical leads to keep messaging accurate, current, and risk-aware
- Manage a network of freelance writers and collaborators, ensuring throughput, deadlines, and quality
- Own writing resourcing and budget, maximizing ROI through smart allocation
- Build workflows, systems, and training to improve creative operations and knowledge sharing
What You Need
- 4 to 6 years of performance marketing copywriting experience with a strong portfolio across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player-coach role managing writers or creative contributors
- Strong direct response foundation, consumer psychology instincts, and performance creative strategy chops
- Analytical mindset: you can interpret campaign data and optimize copy based on insights
- High proficiency writing video scripts that perform on TikTok, Reels, and YouTube
- Strong communication skills and comfort collaborating cross-functionally in a remote environment
Benefits
- Total compensation includes base salary, profit-sharing bonus, and competitive benefits (varies by level and location)
- Remote-first team with global collaboration
- Performance-based growth and advancement
Don’t sleep on the “player-coach” part. This is not a vibes-only writing gig. They want someone who can build a system, lead people, and still jump in the trenches to ship copy that prints.
Happy Hunting,
~Two Chicks…