If you can write video scripts that sell and you know how to read performance data without flinching, this is your lane. Launch Potato wants a player-coach who can raise the standard of their paid copy, scale what works, and build systems that keep performance climbing.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” they connect consumers with leading brands using data-driven content and technology. They’re remote-first across 15+ countries, built on speed, ownership, and measurable impact.
Schedule
- Location: Remote (United States)
- Employment: Full-time
- Compensation: $110,000 to $135,000 per year (base)
- Work style: High-velocity, performance-driven paid media environment
What You’ll Do
- Own brand writing strategy across paid channels (paid social, search, display, programmatic) to ensure consistent voice and positioning
- Build and scale positioning playbooks that drive conversion-focused copy
- Set quality standards for ad copy, landing pages, CTAs, and video scripts
- Oversee copy velocity and performance across channels, keeping output high and results higher
- Analyze campaign data to spot winning patterns and guide ongoing optimizations (ROAS, CTR, and more)
- Personally write high-impact copy for key campaigns, launches, and rapid-test environments
- Source new angles using market trends, consumer insights, competitor messaging, and internal performance data
- Turn insights into testable hypotheses and scalable messaging strategies that unlock revenue
- Lead video scripting for TikTok, Reels, and YouTube with performance and compliance in mind
- Partner with Compliance and vertical leads to enforce messaging guardrails and reduce risk
- Manage freelance writers and collaborators to maintain throughput and quality
- Own writing budget and resourcing while maximizing ROI
- Build workflows, training, and documentation to improve creative operations and knowledge sharing
What You Need
- 4 to 6 years of performance marketing copywriting experience with a strong portfolio across paid social, search, and programmatic
- 2+ years in a leadership or player-coach role managing writers or creative contributors
- Deep direct response chops, consumer psychology instincts, and performance creative strategy skills
- Strong analytical mindset: you can interpret data and adjust creative based on what it’s telling you
- High proficiency writing video scripts that convert on TikTok, Reels, and YouTube
- Clear communicator who can collaborate cross-functionally in a remote environment
Benefits
- Total comp includes base salary, profit-sharing bonus, and competitive benefits (details vary by level)
- Remote-first culture with global collaboration
- Performance-based growth (raises tied to results, not cost-of-living bumps)
Quick reality check: this job is not “creative vibes.” It’s creative with receipts. If your work can’t show impact, it won’t survive. If it can, you’ll eat here.
Happy Hunting,
~Two Chicks…