If you live at the intersection of consumer psychology, creative velocity, and ROAS, this is a serious seat. Launch Potato is hiring a Lead Video Ad Copywriter to own performance-driven messaging across paid channels and lead a bench of writers while building systems that scale.
About Launch Potato
Launch Potato is a profitable digital media company reaching 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. They position themselves as “The Discovery and Conversion Company,” using data-driven content and tech to connect consumers with leading brands. Remote-first, global team, high-performance culture focused on speed, ownership, and measurable impact.
Schedule
- Remote (United States)
- Full time
- Compensation: $110,000 to $135,000 per year (plus profit-sharing bonus and benefits; increases tied to performance)
What You’ll Do
- Own brand writing strategy across paid media channels (voice, messaging, positioning)
- Build and scale positioning playbooks that drive conversion-focused copy
- Set quality standards for ad copy, landing pages, CTAs, and video scripts
- Oversee copy output and performance across paid social, search, display, and programmatic
- Analyze campaign data to spot winning patterns and guide optimizations (CTR, ROAS, etc.)
- Personally write high-impact copy for key launches, rapid tests, and priority campaigns
- Develop new angles using trends, consumer insights, competitor analysis, and internal performance data
- Lead video script development for TikTok, Reels, YouTube while staying aligned with compliance guardrails
- Partner with Growth, Data, Creative, Compliance, and vertical leads to keep messaging effective and safe
- Manage freelance writers and collaborators (throughput, quality control, training resources)
- Own writing support budget and resource allocation to maximize ROI
- Build workflows and systems that increase speed, consistency, and knowledge sharing
What You Need
- 4–6 years performance marketing copywriting experience with a strong portfolio (paid social, search, programmatic)
- 2+ years in a creative leadership/editorial lead/player-coach role managing writers or contributors
- Deep direct response skill set (consumer psychology, hooks, offers, CTAs, conversion structure)
- Strong analytical mindset and comfort optimizing based on campaign data
- High proficiency writing short-form and mid-form video scripts for TikTok/Reels/YouTube
- Ability to operate cross-functionally and communicate clearly in a remote environment
Benefits
- Competitive benefits package (company notes profit-sharing bonus + benefits)
- Remote-first culture with a global team
- Performance-based growth (raises tied to impact, not automatic COLA)
This is not a “pretty words” job. It’s a “write it, test it, scale it, teach it” job. If your portfolio has measurable wins (UGC scripts, hook iterations, offer tests, CTR lifts), lead with that.
Happy Hunting,
~Two Chicks…