At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.
Our ideal copywriter:
- Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
- Writes conversationally in a way that connects emotionally and personally with users
- Is passionate, knowledgeable and curious about nutrition, fitness, and wellness.
- Always asks, “what’s in it for our members,” then writes accordingly
- Says more with less, and is a ruthless self-editor
- Thrives in a fast-paced, dynamic environment
What you’ll be doing:
- Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
- Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
- Stay on top of trends through business/industry monitoring and outside resources
- Craft work that makes the technical feel human and authentic
- Maintain consistent brand voice and style across all touchpoints
- Impress everyone with your meticulous proofreading skills and attention to detail
- A/B test and tweak copy to increase CTR and conversion
- Live our core values in all you do:
- Be Kind and Care
- Live Good Health
- Be Data-Inspired
- Champion Change
- Leave it Better than You Found It
- Make It Happen
Qualifications to be successful in this role:
- An online portfolio of stellar writing samples (must include social media)
- 5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
- Degree in writing, English, journalism, communication, information design, or related
- Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
- Proactive communicator who thrives on a team, but works well solo
- Confident presenter who can effectively sell your work and rationale to stakeholders
- Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
- Experience working within diverse cross-functional teams, including design, legal, product, and customer support
- Master multitasker who delivers high-quality copy on time, every time
- Demonstrate a continuous effort to improve operations, processes, and efficiency
- Strong interest in understanding the MyFitnessPal brand, our members, and their motivations
Note: To be considered, you must provide a link to an online portfolio with stellar writing samples including social media ((please include password)
Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.
Full Time Employee Perks, Benefits, and Culture:
- Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S.
- Want to work in an office? We also have a physical office in Austin, TX
- Annual, in-person company retreats to work, bond, and enjoy team-building activities
- Opportunities for team members to meet and connect in person for company paid lunches or working sessions
- Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
- Competitive medical, dental, and vision benefits
- Safe Harbor 401K program
- Paid maternity and parental leave
- Monthly Wellness Allowance to assist team members to focus on their own physical and mental wellbeing and select wellness initiatives of their own choice
- Reward & recognition platform enabling peers to recognize and reward their peers for all the great work they do
- MyFitnessPal Premium
- Modern Virtual Learning and Development Library
- DEI Committee dedicated to ongoing efforts to foster a diverse and inclusive workplace by setting actionable goals and evaluating progress
- Diversity training for employees
- A dynamic, motivating, and fun work environment