As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.
Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.
We have more than 11,000 employees around the world, and products available in over 140 countries.
This position is not eligible for Visa Sponsorship.
We are currently seeking an experienced Lead email marketer to join our dynamic direct to consumer CRM team, where you will play a pivotal role in spearheading the development and execution of our CRM strategic plan. As a key player, you will take charge of the day-to-day operations for the Nestlé Health Science brands.
Your primary focus will be on strategic planning, with a keen eye on the execution, optimization, and thorough analysis of all email, SMS, and push notification campaigns. Leveraging marketing technology tools, you will be at the forefront of driving outstanding business performance and implementing best in class acquisition and Retention CRM programs.
To excel in this role, we are looking for an individual who combines analytical prowess with creative thinking, possesses strong communication skills, and has a knack for problem-solving. Your ability to collaborate effectively with diverse teams across various departments within the organization will be a crucial asset in driving our CRM strategy to new heights. If you thrive in a dynamic environment and are ready to take on this exciting challenge, we welcome you to apply and be part of our forward-thinking team.
Key Responsibilities:
- Drive strategic initiatives focused on customer lifecycle & engagement.
- Developing strategies to increase repeat purchases and engagement, and successfully mitigating churn within the NHSc.
- Lead the conceptualization, creation, and management of automated and personalized email marketing programs and SMS campaigns to improve retention and engagement.
- Overseeing the development and integration of creative messaging across targeted channels including Email, SMS, Transactional communications.
- Develop data-driven campaign strategies using analytics to determine optimal timing of messages and offers.
- Utilize your expertise with Salesforce Marketing Cloud to execute, schedule, deploy, troubleshoot, and manage email and SMS campaigns, while monitoring performance metrics.
- Deliver “best-in-class” email marketing campaigns to support CRM growth, revenue and churn targets, key initiatives, promos, and lifecycle campaigns.
- Utilize campaign results, analytics, and CRM marketing best practices to optimize communications for key performance metrics.
- Developing creative briefs, project plans, overseeing creative development and roadmaps.
- Collaborate with cross-functional teams such as Commercial Excellence, Product, Creative Team, Brand, and Digital Marketing to ensure seamless CRM initiatives by aligning messaging and delivering cohesive customer experiences.
- Set up, proofread, and QA all email creatives, ensuring proper HTML presentation and maintaining campaign quality on desktop and mobile platforms.
Experience/Education Requirements:
- Bachelor’s degree in marketing, communications, or related field
- Minimum of 5+ years of hands-on experience with Salesforce Marketing Cloud
Preferred Skills:
- Strong Data analysis skillset and knowledge of Google Analytics G4 and PowerBI analytical tools.
- Familiarity with HTML
- Highly detail-oriented with excellent communication skills, both written and verbal, to effectively convey ideas and collaborate with cross-functional teams.
- Strong ability to work independently and as part of a collaborative team, demonstrating adaptability and leadership when required.
Top consideration will be given to local candidates and those willing to relocate to Hoboken, NJ and work a hybrid schedule.
The approximate pay range for this position is $85,000 to $135,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.