Fleetworthy needs a Growth Marketing Manager who can take an ambiguous business problem, form a strong point of view, and turn it into a measurable, high-impact program that drives pipeline and revenue. This role is for someone who owns campaigns end-to-end and makes smart tradeoffs, not someone who just runs channels.
About Fleetworthy
Fleetworthy offers a fleet readiness technology suite across safety and compliance, toll management, and weigh station bypass. They support millions of vehicles and drivers and are widely adopted across major North American fleets, using connected and AI-enabled tools to improve safety, compliance, and operational efficiency.
Schedule
- Remote (United States)
What You’ll Do
- Define campaign strategy end-to-end (audience, POV, decision drivers, messaging hierarchy, success criteria) before execution
- Execute marketing campaigns across channels with clarity and intent
- Partner with central marketing to position Fleetworthy solutions for targeted personas
- Drive continuous improvement and introduce fresh program and campaign ideas
- Translate strategy into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle)
- Make deliberate tradeoffs by prioritizing high-impact work and cutting low-impact efforts
- Partner with Sales, Product, and Marketing to ensure campaigns are aligned, execution-ready, and measurable
- Own performance outcomes using data to evaluate effectiveness, iterate, and improve results
- Contribute in cross-functional discussions by synthesizing inputs and connecting strategy to execution
- Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, emerging platforms) to optimize pipeline and bookings
What You Need
- 5+ years in B2B SaaS growth, demand gen, or campaign management
- Experience owning campaigns as programs from strategy through execution
- Ability to articulate clear POV and decision logic behind campaign choices
- Strong writing grounded in insight (not just feature/benefit copy)
- Comfortable balancing strategic thinking with hands-on execution
- Creative, test-and-learn mindset that challenges traditional B2B playbooks
- Experience with modern marketing/GTM tools (Marketo, Salesforce, Gong, Monday.com, analytics platforms, etc.)
Benefits
- Not listed in the posting
If you’ve got examples where your strategy directly moved pipeline, this is the kind of role that actually wants to see that thinking in action.
Happy Hunting,
~Two Chicks…