Expectful Social Media Associate

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Expectful, a health & wellness media company for before, during, and after pregnancy, is looking for a Social Media Associate. In this position you’ll be responsible for scheduling social media posts, curating/sourcing UGC content, and coordinating outreach to creators for permission to reshare their content. You will also assist with the creation of original content for the Expectful channels including drafting copy for static posts and captions, updating post templates, and coordinating short-form video production with creators. 

This role will require excellent attention to detail and asynchronous communication with the Babylist team based across North America. 

This is a part-time temporary role, remote within the U.S. 

Who You Are

  • You have 2-3 years of relevant work experience
  • You are comfortable working in social management systems (we use Dash Hudson)
  • You are proficient in Google Suite, especially Google Docs and Sheets
  • You work quickly and are highly detail-oriented
  • You have a sharp eye for detail and design
  • You excel at copywriting for social media
  • You are skilled at balancing multiple priorities and requests and always meet deadlines
  • You take pride in your work, follow through to completion and care about delivering high levels of quality
  • You are able to work independently with minimal supervision, but know when to ask questions
  • It’s a plus if you have an interest the wellness & health space around fertility, pregnancy, and postpartum

How You Will Make An Impact

  • Upload and schedule social media content using Dash Hudson, our social media tool, and the native TikTok and Instagram apps
  • Write original social media content and update design templates
  • Write design briefs for new social assets as needed
  • Manage our UGC strategy end-to-end from curation to coordination with creators
  • Project manage short-form video creation with medical and wellness creators 
  • Update weekly social media reports 
  • Lead the quality assurance and proof-reading process with a small team to ensure all copy and images are correct before publishing 
  • Maintain our link-in-bio as needed

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $69,097.00- $103,542.00

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.