Description
About Trafilea
Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.
Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies, and innovation.
We have over 300 hundred employees working around the world, connected by the same purpose and core values. Our support for this new way of working has led to being featured in Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.
We are looking for dynamic, dedicated, and committed individuals with a strong desire to grow, that can drive the brand forward on its truly exciting journey.
Do you want to know more about our Brands? Shapermint & Truekind.
We’re looking for a data driven and result-oriented Email Specialist to focus on executing and optimizing email strategy & practices. You’ll manage the day-to-day execution of email marketing campaigns. You’ll also work directly with the Growth Marketers ad Email Marketing Manager to build new campaigns and optimize current campaigns.
Work collaboratively across functions with IT, growth, data science, acquisition, creative and product and engineering teams to create a true life-cycle marketing experience.
Expected outcomes & responsibilities
- Implement the approved email mockup into Klaviyo & test the email with all the correct links: HTML and image-based email templates. Making use of third-party tools to spot opportunities to improve email content and templates.
- Database segmentation and implementation of specific campaigns based on cluster, communication and objective.
- Setup and run simpler and more complex AB tests through the tools and services we use, ensuring scalable set up and right targeting for a successful test.
- Supervise marketing content production. Your duties also include collaborating with the creative team (designers, copywriters) and other internal stakeholders that impact content.
- QA tested emails to guarantee a nice display across various environments (desktop, mobile). Participate in the template creation process by bridging the know-how that comes during the implementation & broadcasting.
- Deploy emails as planned for marketing purposes and also supporting other teams, such as Customer Support related communications.
- Active role in bringing innovation to the email channel, such as implementing Email Automation Tool, Segmentation Tool, Personalization Tool
- Track & report the results of marketing campaigns. Execute strategies to ensure we sustain a proper deliverability to broadcast to our 7+ million list.
- Optimize the customer journey to nurture and retain customers.
Requirements
- Hands-on experience with CRM, automation and personalization tools for ecommerce.
- Tech savvy and find solutions through tools, apps etc
- Strong project management and organizational skills.
- Strong analytical skills with proven ability to transform data into insights and turn it into actionable initiatives (including both quantitative and qualitative data).
- A/B testing experience and growth mindset
- Passion for marketing, psychology and sales.
- Creative and relentless problem-solver.
What We Have to Offer
- Proximity doesn’t influence productivity. As a globally distributed team, you can live and work wherever you want.
- A rich experience including the opportunity to collaborate with world-class talents. Encouraging transparency and open communication to all.
- A data-driven, dynamic, energetic work environment, full of talented, goal-oriented, and empathetic people working together to grow and develop both as professionals and human beings.
- A safe space to be who you truly are. We embrace and support diversity, equity and work hard every day to keep becoming more inclusive.
- Openness to new ideas and initiatives: You can always join a squad, tribe, or committee, start new ones. Bring your hobbies and passions and transform them into projects!