Job Posting Title:
Email Marketing Specialist – The Penny Hoarder
Job Description:
We are a remote-first workforce because we Care Deeply about hiring the best talent and supporting the wellbeing of our people.
At the onset of the COVID-19 pandemic, we leaned into the dual challenges of keeping our people safe and our business healthy. Shifting to work from home taught us how resilient, productive, and successful we are as remote workers.
Now we actively pursue remote hiring, onboarding, and employment. We are hiring remote positions in AL, AZ, CA, CO, FL, ID, IL, KY, MN, MO, NC, NY, OR, TN, TX, UT, WA, and WI.
Who We’re Looking For – Email Marketing Specialist – Remote
The Penny Hoarder, a Clearlink Company, is one of the nation’s largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing meaningful and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarder’s team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: http://www.thepennyhoarder.com/
Do you have a passion for digital marketing and experience managing high-potential email campaigns? Are you able to prioritize projects and balance multiple tasks efficiently? If so, the Email Marketing Specialist position at The Penny Hoarder may be the role for you!
This role is an integral part of our Digital Product Marketing Team and is responsible for supporting a best-in-class audience acquisition and retention program for multiple channels including, but not limited to, email and SMS. Responsibilities include testing, building, and maintaining The Penny Hoarder’s email content campaigns. The Email Marketing Specialist will also supervise and audit the health of our databases and the integrity of our segments, playing a meaningful role in the assessment of acquisition/retention campaigns. The role will be a power user of our marketing automation and CRM platforms, supporting strategic marketing leadership.
What You’ll Do
- Support product email marketing strategies by handling the setup, execution, and tracking of marketing programs including: lead nurturing, acquisition, landing pages, lead capture widgets, segmentation, targeting and performance tracking
- Proactively make recommendations to optimize funnel workflows
- Perform regular content analysis — drawing insights that can be applied to existing and future content strategies
- Implement and collect data from test campaigns, including messaging, frequency, and cadence; optimize for deliverability and engagement
- Continuously identify areas to improve processes to drive efficiencies
- Supervise, analyze and report on the overall health of our email and SMS programs
- Manage the campaign calendar for multiple channels, scheduling the promotion of native products and partner campaigns
- Support audience database integrity, including data hygiene, processes, and optimization
- Document marketing platform processes, workflows, and integration points
- Provide day-to-day system maintenance and configuration of the systems; act as the first line of defense for troubleshooting and overall support
What You Need
- 3 years of proven experience including email marketing, email automation, and CRM experience
- Bachelor’s degree in marketing, communications, or business, or equivalent experience
- Excellent organizational skills: capacity to manage multiple priorities and tasks simultaneously
- Sharp digital analytics acuity, specifically tracking engagement, conversion rates, and funnel analysis using Google Analytics Suite
- Ability to adapt to and learn new SaaS and CRM technologies
- Experience using and creating reports from sales and marketing tools
- Tableau, Salesforce, Marketo, Eloqua, Iterable experience preferred
- GA certification preferred
- HTML/CSS experience preferred
How You Work
- Strong communication and time management skills
- Able to connect with all levels of the organization, including management
- A high-level of self-motivation and the ability to work well as an individual and within a team environment
- Help create a positive working environment; seeks out opportunities to learn and grow
- Gives and accepts feedback and guidance with a positive demeanor and adjusts accordingly to meet the needs of the team and company
- Establishes trust and builds collaborative relationships with internal and external partners
Benefits and Perks:
- Competitive benefits package
- Generous vacation program
- 10 paid holidays
- 401(k) with generous employer match
- Paid sabbaticals for 5 and 10 year anniversaries
- Communications stipend
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Location:
Work From Home – Florida