Email Marketing Specialist (18hrs/week)
This role owns email production and the execution of all email and sms assets. The person in this role will apply their email marketing expertise, technical skills and understanding of HTML to ensure brand visual quality, accuracy, delivery, and innovation of communications. Additionally, the person in this role should have Braze certifications, advising on best practices to build campaigns and canvases.
Responsibilities
- Employs and ensures best practices and applies a high-level of creativity and efficiency in the production of email communications, specifically HTML emails, email journeys, newsletters and other communications as needed
- Coordinates with marketing teams for scheduling, prioritization, and sending of proofs to internal teams; then completes revisions and finalizes execution of assigned projects on deadline and on strategy
- Prepares all email journeys for brand, product, growth and scales our growing transactional communications and receipts for members pre and post appointments according to brand style and legal guidelines, and proofs for quality assurance
- Responsible for other tactical communication projects, as directed by the manager
- Coordinate with multiple teams from Marketing, Operations to Engineering teams to setup and execute campaigns
- Monitor the marketplace to keep ahead on best practices and strategies of our competitors and other leading marketers
- Flexibility and ability to commit up to 20 hours per week depending on workload
Requirements
- Bachelor’s Degree
- At least 2-3 years in an Email Marketing Role
- Intermediate knowledge of HTML and API calls plus experience in Microsoft Excel
- Minimum 1 year experience working with Braze email marketing platform or similar platforms like Braze, Hubspot, Salesforce Marketing Cloud Understanding of email marketing best practices
- Experience in developing and implementing automated email campaigns
- Ability to manage multiple projects at the same time under short deadlines
- Excellent teamwork, communication, and time-management skills
About Us:
Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.