Alumni Affairs and Development (AAD) at Cornell University is seeking an energetic, collaborative, and innovative marketing and communication professional who embraces the email marketing channel. We are looking for someone who enjoys executing comprehensive email marketing strategies that contribute to the division’s donor and engagement goals. This talented team player will collaborate with university and AAD college and unit partners in designing and building email campaigns for signature events and broad-base solicitations.
Working on a dynamic team of marketing channel experts, this strategic role reports to the assistant director of email marketing and is responsible for designing and building all-alumni newsletters, Cornellians messages, mass solicitations, and emails for signature events such as Giving Day, Homecoming, and Reunion. Additionally, this role will execute college and unit solicitations and support email strategies for our partners. The email marketing specialist provides quality assurance of day-to-day email marketing efforts to ensure best practices and engagement tracking for emails across the division.
The email marketing specialist will assist in maintaining the AAD email calendar and collaborate with partners to streamline communication efforts. The specialist will also assess the success of email marketing efforts and monitor the success of coordinated alumni journeys and interest-based marketing efforts. They will act as an internal communications and public relations expert, email message responses, and email inbox replies as needed.
Remote and hybrid work arrangements are permitted for this position.
The successful candidate will
- Design and build signature, solicitation, and sensitive priority email campaigns daily, especially those emails targeted to all alumni.
- Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans.
- Enjoy a fast-paced, dynamic environment.
- Highly skilled in attention to detail and has a love for planning and deadlines.
- Ensure designed emails align with best practices for optimal performance and accessibility. Ensure proper coding to measure email results/ROI.
- Support and partner with the email marketing team to think creatively to plan and implement various communication campaigns that contribute to the division’s donor and engagement goals working towards effective and coordinated alumni journeys.
- Be a consultant to partners for email best practices, strategies, and email design to increase channel effectiveness and execute plans based on timelines and deadlines. Building relationships and effective communication will be key to this role.
- Contribute to email segmentation and interest-based marketing.
- Contribute to marketing reports by determining return on investment for email campaigns and test campaigns designed to meet AAD engagement and donor goals. Monitor AAD audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes.
- Oversee sending of AAD emails not built by email specialists. Ensure accuracy of the content, tracking to capture audience engagement, and accessibility requirements are fulfilled.
- Assist in maintaining the AAD email calendar and developing production timelines for signature event emails, mass solicitations, and partner communications. Collaborate with partners across the division to schedule emails at appropriate times and achieve optimal results.
Qualifications:
- Bachelor’s degree and 2 to 4 years relevant experience or equivalent combination.
- Familiarity with at least one major email marketing system is required.
- Excellent writing, communication, and editing skills, as well as accuracy and attention to detail, are essential.
- Demonstrated success in a fast-moving multi-stakeholder environment, balancing multiple projects and priorities.
- Demonstrated organizational skills required, along with strong interpersonal and public relations skills.
- Limited travel for training purposes.
Email marketing samples will be part of the interview process.
No visa sponsorship is available for this position.
University Job Title:Annual Fund Officer I
Job Family:Alumni Affairs Development
Level:E
Pay Rate Type:Salary
Pay Range:$58,660.00 – $61,593.00
Remote Option Availability:Fully Remote. APPLY HERE