As the Manager of email marketing, you are passionate about driving business performance through creative customer communication and storytelling. You understand the customer journey, how to identify customer needs, and what touchpoints need to exist to reduce friction in that journey. You understand that the people in our CRM are the most valuable people in our marketing/sales funnel and you’re excited by the opportunity of turning them into customers. Onboarding them well and making sure they have a great experience is critical. You’re great at distilling communication to make things clear and engaging for customers to provide value and drive conversion rates. You understand creatives and you’re able to connect with them. You strive for excellence and consistently find ways to increase conversion rates, click-through rates, and customer engagement. You aren’t afraid to take risks and shake up the status quo.
Core Duties and Responsibilities
- Manage email marketing plan and calendar for each of the FM brands.
- Execute marketing email sends for each of the FM brands.
- Report on performance and revenue attributed to email campaigns.
- Plan and execute email automation/workflows within the customer journey.
- Regularly audit automation and workflows to ensure quality and return on investment, updating and adjusting them when necessary.
- Collaborate with Sales on ABM plans to expand business within organizations.
- Create and implement an onboarding program for SQLs to increase Sales requests.
- Collaborate with the Sales and Client Services team to identify and remove points of friction in the customer life cycle through email marketing and communication efforts.
- Optimize account onboarding and customer journey to maximize lead conversion rate.
- Leverage the contacts in each brand’s CRM to increase revenue, Enterprise requests, and cross-selling opportunities.
Job requirements
Experience and Skills
- 3+ years of experience in email marketing for brands
- 3+ years of experience with CRMs, email automation, and customer workflows
- Bachelor’s degree in Marketing, Communications, or a related field
A Great Candidate Will Have
- Demonstrated creative and critical thinking skills
- Strong work ethic, with the ability to deliver solid work on tight schedules
- Ease in giving and receiving feedback
- Desire to work in a team-centered, collaborative environment
- High professional standards – strong motivation for individual and organizational success
- Passion to be results-oriented and process driven